Scarcity and Urgency: The Psychology and Differences
Scarcity and urgency are powerful psychological triggers that, when used correctly, can boost your sales and make your business more profitable in the long run….
5 Ways Google Analytics Is Inaccurate (+ How to Improve Data Quality)
The July 1st, 2024, sunsetting of Universal Analytics (UA)—colloquially known as Google Analytics 3 (GA3)—introduced all sorts of data discrepancies and migration issues for users
Long Copy vs Short Copy: When To Use Each
As a rule of thumb, use short copy when you have a limited window of opportunity to nudge a customer toward an action, as is
7 Best Heatmap Tools (The Best of the Best)
A heatmap (sometimes referred to as a heat map) is a tool, app, or platform that records how visitors interact with your site, converting the
7 Best A/B Testing Tools (The Best of the Best)
An A/B testing tool compares two versions of a website, app, or page to determine the best-performing version of all tested variants. It’s usually done
HTML vs XML Sitemap: Which Should You Use?
An XML sitemap is a file that contains information about your website’s most important URLs and how they link to one another. It helps Google
AIDA vs PAS: My Pick on Which Formula to Use and Why
AIDA and PAS are two of the most popular copywriting formulas in direct response copywriting. Start with either of these formulas for all your copywriting
Direct Response Marketing vs Branding: When to Use Each
Direct response marketing is a set of techniques, copywriting methods, and advertising strategies designed to elicit an immediate response from your target audience, like subscribing