B2B Lead Generation: Book More Meetings and Cut CPL
B2B lead generation is full of shortcuts: buy some ads, hire an agency, or plug in a tool. Leads appear. Great. But then cost per…
PostHog vs. Mixpanel: Each Product’s True Strengths
Not sure which tool to pick between PostHog and Mixpanel? PostHog is best for teams that need tight control over their data and don’t mind
How Does Shopify Work? From Setup to First Sale
Shopify solved a really valuable problem: how do you enable anyone to sell online without making them learn web development? The answer was bringing together
Optimizely vs. VWO: Each Product’s True Strengths
Wondering which behavior analytics tool to choose between Optimizely and VWO? Optimizely is ideal for deep and complex experimentation needs, but VWO is much easier
When To Use Multi Armed Bandit vs A/B Testing
Multi-armed bandit testing is often pitched as a faster, more profitable version of A/B testing. There’s some truth in that idea, but it’s misleading to
Lucky Orange Review—The Good and the Bad
Lucky Orange is a behavior analytics platform that offers page-level insights for websites. Users get features like session recordings, surveys, form analytics, dynamic heatmaps, and
Heap vs Mixpanel: Each Product’s True Strengths
Heap and Mixpanel are both user analytics tools for websites and apps, but their approaches are a little bit different. Heap is best for discovering
7 Benefits of A/B Testing and Tips To Get The Most Value
Nobody knows what’s going to work. Even the smartest people are consistently bad at predicting outcomes. This is why you run A/B testing, which is