Website Sidebars: What to Put in One, When to Skip It & How to Test It
A website sidebar includes navigation elements, like menus or search boxes, supporting content, like author bio or similar posts, and conversion elements, like a newsletter
10 Facebook E-commerce Apps That Help You Sell on Facebook and Instagram
Facebook ecommerce apps in this guide let you: I’ve organized the tools by context and use case. It includes solutions for sellers who: Facebook E-commerce
What Is Website Content? Types, Examples, and How to Write It
When done well, website content builds brand visibility and authority, showcases business value, and converts visitors into customers. Creating effective website content is harder than
A Practical Guide to Email A/B Testing
The payoff from email A/B testing is simple: sending two different versions of an email to two recipient subgroups lets you reliably identify the better-performing
13 A/B Testing Metrics That Matter [Primary, Secondary & Guardrail]
To run effective A/B tests, you need three kinds of metrics: primary, secondary, and guardrail. Primary metrics show you whether the test variant wins and
5 Top Copywriters Share Their AI Philosophy and Favourite Tactics (With Detailed Breakdowns)
Adoption of AI as a copywriting tool is surging. If you work on marketing or sales materials in any capacity, there’s a good chance you’ve
10 Live Chat Lead Generation Strategies That Still Work
Live chat lead generation uses real-time chat conversations between a human agent and a website visitor to capture qualified leads. The flow is simple. A
You Can Now A/B Test a Full Page Redesign in a Day. Here’s How.
A few months ago, we let AI redesign one of Crazy Egg’s landing pages with minimal human input. It beat the existing version by 44%.
