20 Phrases That You Should Be Using In Your Facebook Updates To Boost Engagement
As the old saying goes, “the pen is mightier than the sword.” This is definitely true when it comes to Facebook marketing, and I’ve found…
The Exact Formula For Growing Your Personal Brand on Instagram (With Examples)
Social media now has over 2 billion users worldwide. That’s nearly 25% of the population of the whole planet! And if your business has a
Do Push Notifications Increase Conversion Rates?
Push notifications are the opt-in of the new generation. But, just like with email – how you use them is vitally important. Done wrong, push
How to Include Wikipedia In Your Online Marketing Strategy
Got a marketing strategy? Does it include Wikipedia? If not, you may want to rethink your game plan. Marketers have been implementing Wikipedia as part
The Easy as Pie Guide to Installing Google Tag Manager
I’m a recent convert to Google Tag Manager (GTM). Launched in 2012, GTM helps marketers and conversion optimizers with a painful issue: implementing lots of
4 Killer Referral Marketing Lessons From Fast-Growth Ecommerce Businesses
Don’t you love it when somebody surprises you? It can come from the unexpected visit from an old friend, or when you find that extra
A Step-by-Step Guide to Advertising on Instagram
Are you looking for new ways to advertise your business in 2016? If so, be sure to include Instagram in your marketing plans. This photo
How Much Should You Spend on Conversion Rate Optimization Services and Products?
Traffic used to be the Holy Grail of digital marketing. But as time passed, many marketers—myself included—realized the focus of marketing campaigns should be on