The Six Most Misunderstood Metrics in Google Analytics
Google Analytics (GA) is capable of generating incredibly detailed and comprehensive data. It provides the insights needed to fine-tune your site, reduce UX friction and…
Understanding The Product Adoption Curve Could Totally Transform Your SaaS Marketing
Like with any type of marketing, SaaS marketing is all about understanding your customers. If you don’t know your audience like you know yourself, you
How The Pros Know The Exact Number of Clicks on Their Links and CTAs
Heatmaps are great at quickly letting you know what areas of a webpage are getting the most “click action”. They’re perfect for presentations and explaining
15 Steps to Create a Successful Event Marketing Campaign
We know what events are. We know what a marketing campaign is. But when these two words come together, the whole becomes greater than the
How To Easily Put A Form On Your Website
This guide will teach you how to use the best tools to quickly create forms and embed them on your website, whether it’s a plain
Science Has Spoken: Here’s Why Your Instagram Posts Don’t Get Engagement
You post image after image on Instagram, but can’t seem to get more than 25 or 30 Likes on each. Your comments are as inactive
What You Need to Know About Visual Perception and Website Design
There’s no lack of data to suggest how visual-oriented we are as humans. For instance, “90 percent of information transmitted to the brain is visual,
The World’s Fastest Growing SaaS Products Send These Welcome Emails
What happens when people sign up for your software-as-a-service (SaaS) product? Chances are, you send them some email. Recently, I was chatting with the founder