7 Ways to Make Your Content More Actionable
One of the most disillusioning things about being a content marketer is putting the time and energy into creating A+ content only to have it…
10 Reasons Why Every Business Should Turn Employees into Social Media Brand Advocates
Did you know that over 50 million businesses have pages on Facebook? Marketer-bloggers everywhere have repeatedly referred to this increase as “noise” on social media,
How To Optimize For Voice Search And Siri
Siri, Cortana, Google Now. These are all “digital assistant” voice search platforms that are changing the way we search for content. To prove this point,
20 Phrases That You Should Be Using In Your Facebook Updates To Boost Engagement
As the old saying goes, “the pen is mightier than the sword.” This is definitely true when it comes to Facebook marketing, and I’ve found
The Exact Formula For Growing Your Personal Brand on Instagram (With Examples)
Social media now has over 2 billion users worldwide. That’s nearly 25% of the population of the whole planet! And if your business has a
Do Push Notifications Increase Conversion Rates?
Push notifications are the opt-in of the new generation. But, just like with email – how you use them is vitally important. Done wrong, push
How to Include Wikipedia In Your Online Marketing Strategy
Got a marketing strategy? Does it include Wikipedia? If not, you may want to rethink your game plan. Marketers have been implementing Wikipedia as part
The Easy as Pie Guide to Installing Google Tag Manager
I’m a recent convert to Google Tag Manager (GTM). Launched in 2012, GTM helps marketers and conversion optimizers with a painful issue: implementing lots of
