13 A/B Testing Metrics That Matter [Primary, Secondary & Guardrail]
To run effective A/B tests, you need three kinds of metrics: primary, secondary, and guardrail. Primary metrics show you whether the test variant wins and…
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5 Top Copywriters Share Their AI Philosophy and Favourite Tactics (With Detailed Breakdowns)
Adoption of AI as a copywriting tool is surging. If you work on marketing or sales materials in any capacity, there’s a good chance you’ve
10 Live Chat Lead Generation Strategies That Still Work
Live chat lead generation uses real-time chat conversations between a human agent and a website visitor to capture qualified leads. The flow is simple. A
You Can Now A/B Test a Full Page Redesign in a Day. Here’s How.
A few months ago, we let AI redesign one of Crazy Egg’s landing pages with minimal human input. It beat the existing version by 44%.
Buying an Email List: Where to Buy, What to Demand, and Why Not to Bother
Teams consider buying email lists for two purposes: email marketing and cold outreach. They want to use them to either send mass email communications, like
The Exit-Intent Popup Playbook: When They Convert & When They Hurt UX
An exit-intent popup appears when a website visitor is leaving to keep them on the page and nudge them to complete a purchase, sign up
Target A/B Testing on Crazy Egg by: device, country, ad campaign, and more
You can now target A/B Tests to specific audience segments in Crazy Egg. This can help you find which page designs perform best at converting
Mobile Checkout Optimization: 11 Highest-Impact Fixes
Mobile checkouts have an abandonment problem. You’ve seen the stats: DynamicYield’s April 2026 benchmark data puts 74% of ecommerce traffic on phones, but mobile cart