How To Use Hypothesis Testing to Drive Revenue
Too many business decisions hinge on habits, instinct, or the loudest person in the room. Hypothesis testing offers a better way. Instead of working off…
5 Ways Google Analytics Is Inaccurate (+ How to Improve Data Quality)
The July 1st, 2024, sunsetting of Universal Analytics (UA)—colloquially known as Google Analytics 3 (GA3)—introduced all sorts of data discrepancies and migration issues for users
Whitespace in Web Design (How to Use It and Examples)
When it comes to web design, whitespace is something that’s easy to overlook. But strategically using your white space is just as important as picking
4 Eye Tracking Systems: How They Work & What They Cost
Eye tracking used to be a high-cost tool reserved for labs and elite research teams. Today, it’s much more affordable, and an increasingly popular option
Analytics Without the Overwhelm: Meet Crazy Egg Analytics
You shouldn’t need a GA4 cheat sheet just to understand where your website traffic is coming from. Crazy Egg’s analytics tools are built for real
Long Copy vs Short Copy: When To Use Each
As a rule of thumb, use short copy when you have a limited window of opportunity to nudge a customer toward an action, as is
Customer Journey: How to Map and Actually Improve It
Knowing what the customer journey is and how to make it better for your target audience is key to good UX. In this post, we’ll
7 UX Mistakes Everyone Makes (+ How to Fix Them Today)
A UX mistake is anything that gets between the user and what they came to do. It could be: UX mistakes matter because if your