The 7 Copywriting Research Methods Used by the Pros
Copywriting research is an important element of producing world-class copy. It’s what separates good copy from remarkable copy. This can only happen when copywriting research…
What Is Copywriting? What I Know After Making $500K
I’ve made over $500K in my career as a copywriter. Here’s what I know. What Is Copywriting? Copywriting is using words to market a product
6 Micro Commitments That Move Prospects Down Funnel
Micro commitments are those small steps you take to achieve a larger goal. In this case, it’s small steps a potential customer takes that pulls
Product Update: Improved Conversion Tracking dashboard on Crazy Egg
We’ve redesigned the Conversions report in Crazy Egg, making it easier to understand where conversion activity is coming from on your website. A Conversion is
How To Measure and Improve Customer Value Optimization
Customer value optimization (CVO) turns traffic into profit. It’s not about getting more clicks — it’s about getting more from every customer. CVO turns casual
Micro Conversions: What They Are and How to Use Them
A micro conversion is a small step a user takes on the journey toward making a bigger decision, like signing up, subscribing, or making a
Hidden Keywords Are Back (and Still a Terrible Idea)
“Hidden keywords” used to be one of the most blatant black hat SEO tricks: stuffing content behind the scenes to manipulate search engines. For a
The 6 Best Fonts for Websites That Always Look Great
There are limitless fonts to choose from when you’re designing a website, but they’re not all suited for website use. Pay attention to these five