Customer Acquisition and Retention: Differences and Similarities
Customer acquisition and customer retention are two halves of the same coin. They both revolve around building good customer relationships to grow a business and…
AIDA vs PAS: My Pick on Which Formula to Use and Why
AIDA and PAS are two of the most popular copywriting formulas in direct response copywriting. Start with either of these formulas for all your copywriting
Direct Response Marketing vs Branding: When to Use Each
Direct response marketing is a set of techniques, copywriting methods, and advertising strategies designed to elicit an immediate response from your target audience, like subscribing
The Ultimate Website Planning Template: Everything You Need to Get Right
Before you pick a website-building platform, choose colors, or start writing your “about” page, take a breath. Building a website without a solid plan is
Blog Content Strategy in the Age of AI: What Needs to Change?
Blogging hasn’t died; it’s just evolved. Many people now equate content with short-form videos, AI-generated snippets, or thought leadership on LinkedIn. But long-form blog content
21 Copywriting Tips To Go From Good to Great
What readers in the past often referred to as good copy, today is just not good enough anymore. To really stand out, your copy needs
The Five Sales Letters Every Marketer Should Know, Hands Down
There are few better people to learn direct response copywriting from than the “Admen”: the original rockstar copywriters of the twentieth century magazine and newspaper
AIDA Copywriting Formula: How to Apply it +Real Examples
The AIDA formula is the oldest and most popular copywriting model used to convert prospects into paying customers. It has been used int every type