We’ve built and managed hundreds of websites over the last decade—across nearly every major website platform and use case.
From that experience, Wix is the best website builder for most people because it’s beginner-friendly, affordable, and flexible enough to handle nearly any site—blogs, business sites, landing pages, and full ecommerce stores.
Choose from 900+ professionally designed templates or use Wix’s AI-powered builder (formerly ADI) to generate a customized site in minutes.
Its drag-and-drop editor is simple for first-timers yet powerful for experienced users. You can build any kind of site—store, blog, portfolio, restaurant, or booking-based business—and Wix’s ongoing security, performance tuning, and infrastructure monitoring keep things smooth after you go live.
That said, Wix isn’t the only great choice. Below are several more top picks worth considering.
The 5 Best Website Builder Options to Consider
- Wix – Best website builder for most users
- Squarespace – Best website builder for creatives
- Shopify – Best ecommerce website builder
- WordPress – Best for bloggers and content creators
- Weebly – Best free website builder
Website Builder Reviews
#1 – Wix — The Best Website Builder for Most
Wix hits the sweet spot between ease of use and design freedom.
You can build a professional-looking site fast—even if you’ve never designed or coded before. Answer a few questions and let Wix’s AI builder propose a tailored layout, or dive straight into the classic editor to craft every section yourself.
Either way, setup is quick. Pick a template, add your pages, and publish. If you want more control, tweak layouts, colors, and sections with true drag-and-drop precision.
Wix offers 900+ templates across industries. Choose the one that matches your vision, customize the content, and you’re done. Prefer a head start? The AI builder can generate a site structure, design, and starter copy for you.
Within a short session, you’ll have a complete, functional website.
All Wix templates are responsive, SEO-friendly, and fully customizable. Add or remove sections, adjust global styles, and reposition elements freely.
Feature-wise, Wix can support virtually any site you have in mind—ecommerce, blogs, portfolios, restaurants, bookings, events, and more. You’ll also find purpose-built toolsets for specific industries, like online ordering for restaurants and appointment scheduling for services.
Every paid plan includes the essentials to design, extend, and promote your site. On the backend, Wix handles security, performance, and reliability with 24/7 monitoring, automatic backups, and globally distributed infrastructure—so you don’t have to.
You can start for free (with a Wix subdomain and ads). For a professional presence, upgrade to a paid plan to connect a custom domain and unlock more storage and features. Business and ecommerce plans add secure payments and a full set of selling and marketing tools.
Create your free Wix account and launch your site today.
#2 – Squarespace — Best Website Builder for Creatives
If visuals are your product—art, music, design, photography—Squarespace is built for you.
Its templates and overall aesthetic are ideal for image- and video-heavy sites. Whether you’re showcasing work or selling it, Squarespace pairs gorgeous design with integrated tools for blogs, portfolios, services, and stores.
Getting started is simple: choose a template, customize with the drag-and-drop editor, and publish.
It really is that easy.
While the editor is intuitive, you trade a bit of pixel-level freedom for consistency. The upside: templates look polished out of the box, so you’re not sacrificing design quality.
Once live, Squarespace gives you built-in marketing and growth tools—video maker, email campaigns with a drag-and-drop builder, social integrations, scheduling, SEO features, and full ecommerce with checkout links and product pages.
That’s why many creatives use Squarespace as an all-in-one platform.
You can start with a free trial to explore templates and features, then upgrade to unlock ecommerce and advanced marketing. If you opt for the entry ecommerce tier, note there’s a small transaction fee on that plan; upgrading removes it.
Start your 14-day free trial and see how your work looks on Squarespace.
#3 – Shopify — The Best Website Builder for Ecommerce
Could you slice a pizza with a regular knife? Sure. But a pizza cutter does it better. It’s the same with ecommerce—general builders can sell online, but Shopify is purpose-built for it.
Shopify’s site builder is as approachable as others on this list, with a wide selection of professional themes (free and paid). Customize the look, add products, set up collections, and you’re ready to sell.
Themes cover every style—from minimal to image-rich layouts—and support everything from small catalogs to large inventories.
Beyond your website, sell on social channels, marketplaces, and in person with Shopify POS. You can also generate a business name, create basic branding, and expand functionality with thousands of apps.
Need help? Shopify Experts can handle setup or SEO, and 24/7 support has your back.
Plans scale with your business, and certain apps or premium themes may add cost. The only real drawback is focus: Shopify is laser-targeted at ecommerce, so choose a different builder if you’re not planning to sell.
If you’re launching an online store, open a free Shopify trial and start building.
#4 – WordPress.com — Best for Bloggers and Content Creators
WordPress is the most popular CMS in the world—it powers a huge portion of the web, including Crazy Egg.
There are two flavors. The open-source version at WordPress.org gives you complete control (that’s what we use). The hosted builder at WordPress.com bundles hosting, domain options, themes, and support—ideal for beginners or anyone who wants to launch quickly.
WordPress.com includes hosting, a free domain for the first year on paid plans, and a theme library to get you started. Try the free plan to explore the platform; upgrade when you need more customization or ecommerce.
Lower tiers are great for starting out. As you grow, higher plans add the ability to accept payments, install plugins, enable ecommerce, integrate social tools, and get priority support.
On the Business plan and up, you can install plugins—unlocking thousands of integrations and tools for SEO, translations, analytics, automation, and more. Premium themes and advanced design controls are also included on higher tiers.
Publishing is straightforward with the Gutenberg editor. Draft posts, schedule them, and review performance with built-in analytics—without touching code.
Try WordPress.com for free or choose a paid plan to unlock advanced features.
#5 – Weebly — The Best Free Website Builder
Weebly remains a popular pick for its generous free plan and clean, simple editor.
With the free tier, you get SSL, hosting, basic SEO tools, lead capture forms, and support. It uses a Weebly subdomain, which isn’t ideal long-term, but it’s perfect for testing ideas or launching a simple site quickly.
The drag-and-drop builder makes site creation straightforward. You also get helpful touches like site search, custom fonts, video backgrounds, and a built-in image editor.
For extra flexibility, Weebly allows custom HTML/CSS and JavaScript edits—handy if you (or a developer) want to fine-tune layouts or add bespoke features.
Think of Weebly as a capable all-rounder: it’s easy like Wix, supports ecommerce, offers attractive designs, and permits code access. It doesn’t outshine the specialists head-to-head, but it’s a strong option—especially if you want to start free and upgrade later.
Paid plans are budget-friendly and remove platform branding while unlocking more features—great for beginners who are growing fast.
Methodology For Choosing The Best Website Builder
Website builders vary widely. To pick the right one, evaluate the factors below and weigh them for your specific goals.
Here’s the framework we use at Crazy Egg:
Ease of Use
If you don’t have design or development experience, prioritize a true drag-and-drop editor and guided setup. Wix is the easiest overall. Squarespace, Shopify, and Weebly are also beginner-friendly. To get similar editing in WordPress, you’ll rely on the built-in block editor and (optionally) page-builder plugins.
Bonus points for AI-assisted site creation that builds a working layout and placeholder copy for you.
Customization
Most builders start with a theme or template that you tailor from there. If you need absolute freedom and deep extensibility, WordPress (with plugins and custom code) is the most flexible path. Builders like Wix and Squarespace favor consistency and speed—plenty for most users—while still letting you control layouts, fonts, colors, and sections.
Website Type
Match the platform to the job. For ecommerce at any scale, pick Shopify. For design-driven portfolios and creative services, choose Squarespace. For content-heavy blogs and resource sites, go with WordPress. For small businesses and general sites, Wix is the most versatile. If you want to start free and keep things simple, Weebly is a solid alternative.
Support
When your site is mission-critical, responsive support matters. Most builders offer 24/7 help on paid plans; some include live chat or phone. WordPress’s strength is its vast documentation, tutorials, and community, but traditional one-to-one support depends on your host or plan.
Pricing
All five options let you start for free (or with a free trial), and several offer a permanent free tier. Treat free as a test drive. For a professional site, you’ll upgrade to connect a custom domain, remove ads, and unlock ecommerce or advanced features.
Remember to budget beyond the base subscription. You may need a domain, premium themes, paid apps, email, or third-party tools—especially for WordPress (self-hosted) and Shopify stores that rely on add-ons.
Summary
Ready to build? Start with Wix—it’s an excellent default for most users, with a free option to try before upgrading.
Each builder has a niche. Whether you’re creating a blog, store, portfolio, personal site, or small business website, there’s a great fit here.
Use the methodology above to choose confidently, then customize your site to match your goals.
- Wix – Best website builder for most users
- Squarespace – Best website builder for creatives
- Shopify – Best ecommerce website builder
- WordPress – Best for bloggers and content creators
- Weebly – Best free website builder
