Can Negative Reviews Increase Conversions?
It’s finally happened. After years of running a successful business you’ve finally got your first negative review. You know the effect customer reviews can have…
July 2017
How to Use Interactive Elements to Boost Conversions
Marketers have a really important job: Get people’s attention, keep people’s attention, and get those people to do something as a result of capturing their
6 Strategies for Designing Ecommerce Websites That Convert Visitors into Customers
It is not just the product that sells online. Sure, an online purchase is motivated by a desire to buy a certain product or service.
6 Psychographics Examples You MUST Get From Customers
Most people are familiar with examples of demographics, like age, income, and ZIP code, which capture objective traits about a population. Psychographics attempt to capture
Why That Giveaway Is A Terrible Marketing Idea
Just about every marketer has been there. “Our numbers are looking a little low this month. We need to do something to boost sales.” *Lightbulb* “Let’s
