User Journey vs. User Flow: Examples and When to Use Each
Both user journey and user flow are important experiences for UX designers to consider. But they aren’t the same thing. A user journey is a…
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AIDA vs PAS: My Pick on Which Formula to Use and Why
AIDA and PAS are two of the most popular copywriting formulas in direct response copywriting. Start with either of these formulas for all your copywriting
Direct Response Marketing vs Branding: When to Use Each
Direct response marketing is a set of techniques, copywriting methods, and advertising strategies designed to elicit an immediate response from your target audience, like subscribing
The Ultimate Website Planning Template: Everything You Need to Get Right
Before you pick a website-building platform, choose colors, or start writing your “about” page, take a breath. Building a website without a solid plan is
21 Copywriting Tips To Go From Good to Great
What readers in the past often referred to as good copy, today is just not good enough anymore. To really stand out, your copy needs
The Five Sales Letters Every Marketer Should Know, Hands Down
There are few better people to learn direct response copywriting from than the “Admen”: the original rockstar copywriters of the twentieth century magazine and newspaper
How To Reduce Bounce Rate Right Now. 17 Instant Fixes
You can reduce your bounce rate by making low-risk, low-effort, common sense changes to your site. Along the way, you will make the experience more
The Only 6 Social Proof Examples You Should Be Inspired By
The Google reviews you read about a restaurant you want to go to, that’s social proof. The hope is that you read these reviews and
The 21 Best Copywriting Articles Every Pro Needs to Read
Effective copywriting articles teach you three critical things: how to problem-solve existing issues, how to approach novel setbacks, and how to adapt your copy in
35 Critical Startup Metrics: From Pre-Seed to Exit
If your startup is working, there will be data to prove it. Investors expect to see that data clearly. So does your team. But not