Direct Response Copywriting: Classic Examples + Tips
Direct response copywriting is a marketing technique where you speak directly to your customers, encouraging them to take action now instead of later. It can…
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Userlytics Review–The Good and Bad
Userlytics is a powerful suite of UX research tools that helps teams collect qualitative and quantitative data. Key strengths are its in depth data analytics
How to Set Up A/B Testing in Google Analytics 4 (GA4)
With the sunsetting of Universal Analytics (UA) and the promotion of its successor Google Analytics 4 (GA4) back in July 2023, A/B testing took a
How to Use the PAS Framework Without Being Cringy
PAS is a famous copywriting framework that identifies a problem consumers often face, raises the stakes by pushing the problem to its logical extreme, and
6 UX SEO Factors That Google Appears To Weigh Heavily
UX stands for User Experience. It’s all about giving visitors to your website a smooth, pleasant experience as they browse and consume your site content.
The Only 5 Hero Image Best Practices That Matter
There are a ton of generic hero image best practices out there, but we’re not going to subject you to these trivial guidelines since they
5 Required Steps for the Perfect Product Hero Image
A product hero image is a large and visually distinctive image of a product that shows the item in the best possible light, including its
31 Hero Image Examples For Every Type of Business
A hero image is a screen-width visual element, often a professionally captured photograph or a carefully designed graphic, that sits at the top of a
Every Hero Image Size You Need to Know
In most cases, your default hero image size should be 1600 x 500 pixels with a 16:9 aspect ratio. But, there isn’t a single image
Conversion Rate Optimization Statistics: #’s for Top Sites
Want to know if you’re measuring up to the competition when it comes to conversion rate optimization (CRO)? CRO measures the percentage of people who