The Only Types of Social Proof That Sway Decision Making
Social proof is rooted in psychology, playing on the idea that people are influenced by the actions and opinions of others, particularly when they aren’t…
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How to Turn Employees AND Customers into Brand Evangelists
A brand evangelist loves a brand so much that they rave about it and promote it all the time to other people, participating in as
The 7 Copywriting Research Methods Used by the Pros
Copywriting research is an important element of producing world-class copy. It’s what separates good copy from remarkable copy. This can only happen when copywriting research
AIDA vs PAS: My Pick on Which Formula to Use and Why
AIDA and PAS are two of the most popular copywriting formulas in direct response copywriting. Start with either of these formulas for all your copywriting
6 Micro Commitments That Move Prospects Down Funnel
Micro commitments are those small steps you take to achieve a larger goal. In this case, it’s small steps a potential customer takes that pulls
How To Measure and Improve Customer Value Optimization
Customer value optimization (CVO) turns traffic into profit. It’s not about getting more clicks — it’s about getting more from every customer. CVO turns casual
The Bar for High Quality Content has Changed
Quality content exists on a spectrum. It’s grounded in your products or services’ context, your target audience, and your business goals. What once was considered
Building a Personal Brand Isn’t Optional Anymore—Here’s Why
Let’s face it, most of what we see online today feels impersonal, mediocre, and robotic thanks to the rise of AI. Most content is subsumed
What Is a Good Conversion Rate and How Do We Hit It?
Everybody wants to know the benchmarks. What’s a good conversion rate for our business? What range should we be in? The data is out there.
9 Ways To Boost Your Click Through Rate In 15 Minutes
Click through rate (CTR) compares the number of people who saw an ad, email, search result, video, etc. with the number who actually clicked through.