What Are the 4 Types of Buyers and How To Sell Each One
Some people research for weeks before they buy. Others make up their mind in seconds. Great salespeople recognize the patterns and adapt to each type…
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Top 5 Optimizely Alternatives for A/B Testing
If you’re looking to replace Optimizely with a solution that better fits your needs and your budget, here are 8 popular Optimizely alternatives.
Crazy Egg vs Hotjar: One’s Built for Speed, the Other for Control
When it comes to understanding what your users are doing on your website, Crazy Egg and Hotjar are two of the most popular tools on
7 Best Heatmap Tools (The Best of the Best)
Heatmap tools record how visitors interact with your site, visualizing everything in a colorful map. Areas on a page that users explore, observe, or click
Top 19 SaaS Analytics Tools You Can Trust
We’re breaking down the top SaaS analytics tools into 4 key use cases—so you can mix and match the tools that meet your needs.
Using AI to Create Marketing Assets? Don’t Let Aversion Kill Your Engagement (Research-Backed Analysis & Guide)
Is it OK to use AI to create marketing assets? If quality is unaffected (or even better), does it matter? Why would consumers care if
What Is Multi-Armed Bandit Testing and When To Use It
You’ve probably heard about multi-armed bandit testing as an alternative to traditional A/B tests. The appeal is obvious: why keep sending half your traffic to
7 Key Email Marketing Metrics + Tips To Improve Each One
When you really understand your email marketing metrics, you know the biggest levers to pull to get new customers and make more sales. Nearly all
Do AI Website Builders Follow UX Best Practices? We Put Them To The Test
Most AI website builders promise instant, professional-looking websites with a single prompt. But do they actually follow best practices? To find out, I put 19
Does Quora Marketing Still Work? Yes. Here’s 5 New Ideas
Most marketers have written off Quora. Big mistake, especially since Quora is one of the top-cited websites in Google AI Overviews. While everyone’s fighting for