Using Data Visualizations To Leverage Your Online Marketing Data
Imagine this: As the Chief Marketing Officer of your company, you are tasked to report on the annual marketing results by your CEO – and…
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Why Is Google Analytics Inaccurate?
You may have noticed that some of your Google Analytics data isn’t entirely accurate. Whether you saw a sudden, unwarranted change in user behavior, picked up
Crazy Egg Features
Creating an effective site requires more that an attractive design. You can have the perfect branding, eye-catching photos, and impeccable aesthetics. But your visitors aren’t
8 Characteristics of High-Converting CTA Buttons
Your CTA buttons are some of the most important elements on your site. You’ve probably heard this statement dozens of times on various marketing blogs
The Best Website KPI’s For Three Different Website Types
You know you should be using KPI to measure your digital marketing efforts. Monitoring and analyzing your data can help you gain insight into what’s
Your Author Bio Is A Conversion Gold Mine
Are you treating your author bio as an afterthought? If you’re like most online marketers, the answer is probably yes. Don’t believe me?
Mouse Recorder: How You Can See Your Visitors Interacting
Why would you want to record your users’ mouse movements? A mouse recorder give you a deeper view of user behavior than click-based heatmaps and
How to Generate Email Signups Using Instagram
An email list is one of the best assets that you can build for your business. No change in the Google Algorithm or advertising account
The Five Most Important Visual Elements Required for a Successful Company Blog
As a marketer, you cannot neglect the power of content. Sharing valuable information with your audience helps you build trust with your audience and develop
9 Real UTM Tracking Codes – And How to Create You Own
Our traffic bounces all over the place. We have social. We have email. We have paid ads. There’s more sites, platforms, and networks than we