4 Steps To Get In Front Of Your Target Audience Tonight
A target audience includes the people who most likely want your product or service. It’s a subset of your target market, which includes anyone who…
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137 Power Words That Every Well-Paid Writer Knows
When your writing has to do something, every single word must pull its weight. This is why writers like me keep track of words that
The 8 Best Conversion Rate Optimization Blogs
A lot of conversion blogs have come and gone in the 20 years that we’ve been doing this. Here are our favorites that are still
71 Headline Examples to Break Your Worst Writer’s Block
The secret of writing a great headline is to steal inspiration and adapt it. This is why the best copywriters keep a handy swipe file.
What A UX Designer Does And Why They Get Paid Well
User experience (UX) designers create digital spaces that deliver content in a visually appealing and functional way to help visitors accomplish a goal. Websites and
Direct Response Copywriting: Classic Examples + Tips
Direct response copywriting is a marketing technique where you speak directly to your customers, encouraging them to take action now instead of later. It can
Userlytics Review–The Good and Bad
Userlytics is a powerful suite of UX research tools that helps teams collect qualitative and quantitative data. Key strengths are its in depth data analytics
How to Set Up A/B Testing in Google Analytics 4 (GA4)
With the sunsetting of Universal Analytics (UA) and the promotion of its successor Google Analytics 4 (GA4) back in July 2023, A/B testing took a
How to Use the PAS Framework Without Being Cringy
PAS is a famous copywriting framework that identifies a problem consumers often face, raises the stakes by pushing the problem to its logical extreme, and
6 UX SEO Factors That Google Appears To Weigh Heavily
UX stands for User Experience. It’s all about giving visitors to your website a smooth, pleasant experience as they browse and consume your site content.
