What Is the Buyer Journey and How To Clarify Each Step
The buyer journey is a practical way for marketers to describe how people discover a brand and decide to make a purchase. It doesn’t accurately…
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9 High-Performing CTA Button Examples and Why They Work
Good CTA button design is not a mystery. Millions of dollars have been spent discovering what gets people to click. We’re going to look at
What Is Fear Marketing and How To Use It Ethically
Fear marketing is not scaring customers into making a purchase. That’s a terrible strategy. What works is identifying fears your audience already feels and showing
Ecommerce Funnel: How To Turn Clicks Into Customers
Most online stores are losing money at specific points in the customer journey, but they don’t know where. Traffic comes in, sales trickle out, and
Crazy Egg vs Hotjar: One’s Built for Speed, the Other for Control
When it comes to understanding what your users are doing on your website, Crazy Egg and Hotjar are two of the most popular tools on
7 Best Heatmap Tools (The Best of the Best)
Heatmap tools record how visitors interact with your site, visualizing everything in a colorful map. Areas on a page that users explore, observe, or click
Do AI Website Builders Follow UX Best Practices? We Put Them To The Test
Most AI website builders promise instant, professional-looking websites with a single prompt. But do they actually follow best practices? To find out, I put 19
What Is a Website KPI and Which Ones Should I Track?
I know of people who obsess over a single website KPI and use it alone to make decisions. That’s a little hardcore for me. I’m
How To Track Your Full Conversion Funnel and Improve It
Anyone responsible for getting more customers starts thinking about things like: This post is about taking the conversion funnel you have in your mind and
7 Key CTA Design Rules + Examples From 9-Figure Brands
Brands worth $100 million or more have hundreds or thousands of new customers on their site every hour. That means they can test every single