A/B Testing Basics: How to Get Valid, Actionable Results
If you’re not A/B testing your site, you’re leaving money on the table. The only way to truly evaluate your conversion funnel and marketing campaign…
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101 Best-Performing Headline Formulas for More Clicks
Headline formulas are templates for consistently writing effective headlines over time. They provide the scaffolding for composing head-turning messages that capture the audience’s attention and
The 10 Best About Us Page Examples on the Internet
We didn’t just grab a bunch of random about us page examples for this piece. We found the absolute best examples—the website about us pages
How to Be the Go-To Subject Matter Expert in Your Niche
Need in-depth guidance on a nuanced subject or training in a technical area? Ask a subject matter expert (SME) who knows the topic inside and
4 Steps To Get In Front Of Your Target Audience Tonight
A target audience includes the people who most likely want your product or service. It’s a subset of your target market, which includes anyone who
5 Perfect Website Ideas to Build as a Student
A successful and well-run site can absolutely go on your resume, and it shows future employers or business connections that you’ve got ambition, talent, and
137 Power Words That Every Well-Paid Writer Knows
When your writing has to do something, every single word must pull its weight. This is why writers like me keep track of words that
The 8 Best Conversion Rate Optimization Blogs
A lot of conversion blogs have come and gone in the 20 years that we’ve been doing this. Here are our favorites that are still
The 5 Best Website Optimization Tools Compared
We rounded up our top five favorite website optimization tools, starting with the multi-tool pocketknife of web optimization: Mangools. We love Mangools because it’s so
6 Classic ‘90s Websites (+ 6 that Are Still Up)
Have you looked at websites from the 1900s lately? As in, from the 1990s, when websites were born? The very first website launched on August