Whitespace in Web Design (How to Use It and Examples)
When it comes to web design, whitespace is something that’s easy to overlook. But strategically using your white space is just as important as picking…
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7 UX Mistakes Everyone Makes (+ How to Fix Them Today)
A UX mistake is anything that gets between the user and what they came to do. It could be: UX mistakes matter because if your
How To Find Your Target Market in 5 Steps [+Template]
A target market includes anyone who would buy your product, use your service, rent your tools, or lease your infrastructure. In a perfect world, you
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Crazy Egg vs. Mouseflow | Each Tool’s True Strengths
Mouseflow, like Crazy Egg, belongs to the analytics/tracking software space. With the main difference being that Mouseflow gravitates around user behavior and customer journey mapping.
How To Build a Convincing Opt In Popup That Gets Signups
Everyone complains about popups. But if you are trying to grow your business, who cares? Opt in popups work. The right offer, shown at the
7 Best A/B Testing Tools (The Best of the Best)
An A/B testing tool compares two versions of a website, app, or page to determine the best-performing version of all tested variants. It’s usually done
Why Shopping Cart Abandonment Happens + How To Reduce It
Shopping cart abandonment is an opportunity to win customers who came as close as possible to buying without actually making the purchase. Let’s cover exactly
Top 5 Optimizely Alternatives for A/B Testing
If you’re looking to replace Optimizely with a solution that better fits your needs and your budget, here are 8 popular Optimizely alternatives.
AIDA vs PAS: My Pick on Which Formula to Use and Why
AIDA and PAS are two of the most popular copywriting formulas in direct response copywriting. Start with either of these formulas for all your copywriting
Direct Response Marketing vs Branding: When to Use Each
Direct response marketing is a set of techniques, copywriting methods, and advertising strategies designed to elicit an immediate response from your target audience, like subscribing