How to Find Competitor Keywords (And Steal Their Best Traffic)
Ever feel like your competitors are ranking higher, getting more traffic, and somehow always showing up right where your audience is searching? Truth is, they’re…
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How a Website Heatmap Helps You Find & Fix Revenue Leaks
A heatmap gives you a visual breakdown of where users spend the most time, where they are engaging, clicking, losing interest, getting stuck, or abandoning
A Click Map Shows Where Users Struggle (+ How to Fix It)
To use the info in a clickmap to improve your website experience and effectiveness, you have to know how to interpret what you see.
7 Best 404 Page Examples and Every Best Practice They Use
The 404 page is one of those pages visitors of your site need but probably won’t realize they need it until it’s not there. This
The Lead Magnet Is Evolving—Here’s 16 Fresh Ideas
These days, a lead magnet should be shareable on social media, easy to consume on mobile devices, and compelling enough to stand out in search
Google Analytics for Beginners (That Don’t Want to Use GA4)
This guide is aimed at users who want to leverage the most effective GA4 functionalities and skip the rest. We’re going to cut through the
7 Pricing Page Examples (+ 7 Tactics for Yours)
A pricing page for a software-as-a-service (SaaS) company is a webpage that lays out all the subscription plans or pricing options. After the homepage, the
Why Are Hyperlinks Blue? The Short Story
Hyperlinks links are blue because in the early days of the internet, web browsers used blue as a default color. Blue was chosen for the
Abandonment Rate: What’s Normal and How to Fix It
Abandonment rate is the percentage of people that leave after initiating an action. More specifically, the phrase “abandonment rate” typically refers to: To calculate the
A/B Testing Basics: How to Get Valid, Actionable Results
If you’re not A/B testing your site, you’re leaving money on the table. The only way to truly evaluate your conversion funnel and marketing campaign