How To Create A Crisp, Useful Buyer Persona (No Fluff)
Most buyer personas have as much depth as a middle-school book report: fictional profiles with stock photos, generic hobbies, and surface-level traits. Then there are…
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97% of Users Are Confused by Your AI Product. Here’s How to Change That
97% of people say they don’t understand what most AI tools do. For SaaS companies, that stat means the features you’ve invested in, the product
14 Quick Ways To Increase Conversion Rates That Cost $0
Website conversion rates average around 2 percent. For every 100 visitors, the average site can expect to only get 2 customers. And honestly, that’s a
How To Fix a High Bounce Rate Without Redoing Your Site
A high bounce rate means a lot of people leave your site after seeing just one page. It looks ugly in the analytics, but it
Your AI App’s Homepage Could Be Costing You Millions: In-House Study & Top CRO Experts Weigh In
Earlier this year, Crazy Egg put together a focus group of senior buyers. They were shown the homepages of six well-known B2B AI tools (across
The 5 Best ClickFunnels Alternatives That We Recommend
Looking for the best ClickFunnels alternatives? We recommend Systeme.io, Kartra, and Unbounce for most people, with Groove and Leadpages as backup options. My Personal Top
What Is a Website KPI and Which Ones Should I Track?
I know of people who obsess over a single website KPI and use it alone to make decisions. That’s a little hardcore for me. I’m
Unbounce vs ClickFunnels: Each Tool’s True Strengths
Unbounce is the best landing page builder for designing a beautiful UX for users, complete with unlimited A/B testing. ClickFunnels is ideal for a full-funnel
7 Key CTA Design Rules + Examples From 9-Figure Brands
Brands worth $100 million or more have hundreds or thousands of new customers on their site every hour. That means they can test every single
How To Create a Website Funnel That Converts + Examples
Your website has a funnel, whether you have built it purposefully, or not. The question is: how well is your funnel working to convert casual