Marketing

Social proof is rooted in psychology, playing on the idea that people are influenced by the actions and opinions of others, particularly when they aren’t…

Customer value optimization (CVO) turns traffic into profit. It’s not about getting more clicks — it’s about getting more from every customer. CVO turns casual

We all have those moments where we just can’t pass up an opportunity. It’s everything we want at the price we want. It’s presented to

Affiliate marketing has a definite allure. It’s a lucrative business that continues to generate income even when you’re off the clock.  But it’s not the

Whether you like it or not, content marketing is embracing the visual culture of today and moving towards video.

Even if you sell the most innovative products in the world, your company is just another face in the crowd without a well-defined identity. Nailing

If you’ve thought of a good phrase or slogan for your business, you should consider protecting that catchphrase with a trademark.  Phrases can make it

The terms “brand” and “business” are often used interchangeably. While the dictionary definitions might be similar, I don’t think this is a fair swap. Anyone