The Only 6 Social Proof Examples You Should Be Inspired By
The Google reviews you read about a restaurant you want to go to, that’s social proof. The hope is that you read these reviews and…
Marketing
The Only Types of Social Proof That Sway Decision Making
Social proof is rooted in psychology, playing on the idea that people are influenced by the actions and opinions of others, particularly when they aren’t
How To Measure and Improve Customer Value Optimization
Customer value optimization (CVO) turns traffic into profit. It’s not about getting more clicks — it’s about getting more from every customer. CVO turns casual
FOMO Marketing: Most Do It Wrong (+How to Do It Right)
We all have those moments where we just can’t pass up an opportunity. It’s everything we want at the price we want. It’s presented to
How to Start an Affiliate Marketing Business
Affiliate marketing has a definite allure. It’s a lucrative business that continues to generate income even when you’re off the clock. But it’s not the
How to Storyboard a Marketing Video (When You’re Not an Artist)
Whether you like it or not, content marketing is embracing the visual culture of today and moving towards video.
9 Easy Steps to Define Your Company’s Identity
Even if you sell the most innovative products in the world, your company is just another face in the crowd without a well-defined identity. Nailing
6 Easy Steps to Trademark a Phrase
If you’ve thought of a good phrase or slogan for your business, you should consider protecting that catchphrase with a trademark. Phrases can make it