Why Is Google Analytics Inaccurate?

by David Zheng

You may have noticed that some of your  Google Analytics data isn’t entirely accurate. Whether you saw a sudden, unwarranted change in user behavior, picked up on major differences after a redesign, or found some unexplainable information within a report, there are many things that can indicate issues with your data.…

Read More

How to Unlock Google Analytics Keyword Not Provided

by David Zheng

Everyone loves a good intrigue. We like to think there’s a hidden agenda behind everything that inconveniences us in some way. That’s certainly how many SEO professionals see the way that Google controls site owners’ access to information. Case in point: the Google Analytics Not Provided Keywords debate, raging since…

Read More

12 Must Read Analytics Blogs

by Sharon Hurley Hall

Are you looking for the best analytics blogs on the Internet? Here (in no particular order) is a list of blogs and sites can help you wrestle the topic into submission. 1. Analytics Talk Analytics Talk is the personal blog of Justin Cutroni, the Analytics Advocate at Google, so he’s…

Read More
Show Me My Heatmap

Ah, @CrazyEgg I really do love you! So useful evaluating how users are interacting with all aspects of our zanerobe.com redesign

Mike Halligan


What makes people leave your website?