Google Analytics is one of the best platforms for tracking almost any metric you can think of. And it’s completely free. That’s why marketers and even seven-figure companies all over the world use it.

Everyone loves a good intrigue. We like to think there’s a hidden agenda behind regular, day to day events. This is particularly true with SEO professionals, many of whom worry that Google is constantly scheming to control the SERPs (search engine results page).

So you noticed, eh? Google Analytics is inaccurate. There’s a reason for that, actually there are several. Here’s a fairly exhaustive list that I have divided into two categories: Stuff you can fix Stuff you have no control over Ready to find out why your Google Analytics is inaccurate?  Here…

Beatles lead guitarist George Harrison penned this famous song lyric in 1988, “If you don’t know where you’re going, any road’ll take you there.” You know you should be measuring your digital marketing efforts but what should be measured? The answer, of course, is that it depends.  What kind of…

Are you looking for the best analytics blogs on the Internet? Here (in no particular order) is a list of blogs and sites can help you wrestle the topic into submission. 1. Analytics Talk Analytics Talk is the personal blog of Justin Cutroni, the Analytics Advocate at Google, so he’s…

Confetti is a compelling report that shows you in high definition where individual clicks are happening on your web pages with colored-coded dots. Being able to visually see where your visitors are clicking can tell you a lot about your web page’s design and how it’s helping (or hurting) your…

Since its humble beginnings in 2002 with the launch of the TinyURL service, the URL shortener has evolved to become more than just a convenient way to save characters and trim unsightly web addresses. These days, the best URL shorteners come with a full suite of analytics tools so that…

If you have been following Google’s changes recently, you may have noticed that they became obsessed with mobile web. And there are a couple of strong reasons to support that.

Is Google Analytics cluttering up your reports with 100’s or thousands of unique pages that don’t really exist? The problem is created by ugly URL’s.  You know what I mean when I say ugly URL’s? Here’s an ugly one: http://www.crazyegg.com/welcome?txn=222050&tl=30 What makes it ugly is the ?txn=222050&tl=30 These are parameters that…