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When is the last time you had a terrible experience with a business?
Now, think about how many people you told. The social media messages exchanged. All of it. We as consumers are constantly browsing the web to learn more information about a company before we consider buying anything.
A quick Google search will display either positive or negative results for your organization. Poor reviews or bad PR could deter buyers and ultimately hurt your bottom line.
Conversely, a business with a positive perception can benefit from higher sales.
Online reputation management is damage control for your business. And helps businesses control how they’re perceived on the web.
Below you will learn more about our top 7 recommendations for online reputation management.
Let’s jump in.
The Best Online Reputation Management for Most
For over a decade, Webimax has been proactively monitoring and improving their customers’ reputations. This top-rated agency boasts a 97% client retention rate, and for good reason.
Webimax offers each of its customers dedicated campaign managers and custom strategies tailored to their needs. That way, every client using Webimax can both shape a long-term strategy for reputation management while also having the dedicated support to react quickly to negative developments.
The Best Online Reputation Management Options to Consider:
- WebiMax – Best for most
- Podium – Best for franchise and enterprise businesses
- Reputation Rhino – Most versatile online reputation management company
- NetReputation – Best for suppressing negative results
- Big Leap – Best for ongoing reputation management and SEO services
- REQ – Best for real-time reputation scoring
- Matter Communications – Best for PR management
- Go Fish Digital – Best for managing online reviews
When it Makes Sense to Invest Into Online Reputation Management
Generally speaking, there are three reasons why a business would invest in online reputation management:
- Starting from scratch with no reputation
- Repairing a damaged reputation
- Maintaining existing reputation
The first two categories are definitely the most popular.
Lots of startups use online reputation management companies because there simply isn’t enough information about them on the web. They have no reputation and need to build one. It’s a great way to quickly get positive reviews or good PR about your brand online.
Other companies turn to an online reputation management firm because of an incident. Maybe there was a scandal or bad press about your business. It could be anything from a credit card breach to a product recall or an arrest in your C-suite. Businesses also leverage online reputation management companies if they have lots of bad reviews or ratings on the web.
The third scenario on the list is less common, but it still happens. Businesses with a well-established reputation will use firms to ensure their online reputation remains undamaged.
However, most of you who fall into the third category can probably continue what you’re doing without help. If you’re confident in your product, services, customer support, and branding strategy, you may not need an online reputation management company just yet.
#1 – WebiMax Review — Best for Most
WebiMax has more than a decade of experience in the reputation management space. They provide a cost-effective way for companies to maximize their perception on the Internet.
WebiMax will create a custom strategy for your business, bolstered by a team of Webimax support representatives dedicated to your needs.
Through this service, you’ll receive both guidance for protecting your reputation over the long haul as well as agile, proactive support to help squash emergent negative perceptions of your business.
Here’s what WebiMax can do for you:
- Find and leverage unclaimed profiles on the web
- Generate a report of all negative content
- Delete negative content
- Promote positive content
After your initial consultation and proposal, the reputation experts at WebiMax will give you a realistic timeline to achieve your business goals. So you’ll know exactly what to expect along the way.
To get started, simply contact WebiMax to get your free quote and proposal.
#2 – Podium – The Best Reputation Management for Franchise and Enterprise Businesses
The usefulness of online reputation management software is likely obvious to you. It’s ridiculously difficult to stay on top of reviews coming from all corners of the internet and run your business at the same time!
What may be less obvious, though, is the need for a more serious solution if you’re anything bigger than a mom-and-pop shop.
Podium is one of the few platforms out there that seems to understand that large organizations and enterprises require a different level of reputation management.
Podium is an all-encompassing business messaging platform, but don’t let that distract you from its usefulness in online reputation management. After all, your customers (likely) will only leave reviews after interacting with your company or team members.
So, Podium takes a proactive approach to generating helpful, positive reviews for your business. It starts with the platform’s baked-in omnichannel capability. Podium helps businesses leverage texting in customer interactions and, thus, utilizes MMS and SMS to prompt customers to leave your company a review.
Plus, the real-time nature of texting with customers allows you to put out the fires that lead to negative reviews much more quickly.
But that’s just for meeting customers where they are. Podium’s dashboard serves as a single, omnichannel pilot seat for starting and continuing interactions with buyers and prospects. In a familiar, Facebook Messenger-style interface, you can follow up with people and provide them an easy way to give feedback and leave reviews. No links required or surveys that take 15 minutes to fill out.
This is how Podium helps you generate direct feedback and public reviews to boost your reputation. But beyond that, the dashboard is exceptional at gathering, charting, and tracking the ups and downs of your online reputation overall.
Here’s where Podium really shines for franchises spread out across the globe or enterprise businesses with subsidiaries and multiple discrete brands under their umbrellas.
This software can track overall ratings, trends (in terms of both the number of reviews being left and their average positivity), and key words and phrases across all your brands or locations. These metrics can be thin sliced to compare how they stack up against one another and against the overall reputation of your organization.
There’s a lot more you can do in the Podium platform, such as identifying potential grassroots promoters from positive reviews left, deep insight into tracking and improving your Net Promoter Score, and integrations with over 100 popular platforms like Salesforce, ServiceTitan, and Athenahealth.
As with the others in this category, you’ll need to reach out to Podium for a free consultation and custom quote.
Boost your large organization’s online reputation by getting started with Podium today.
#3 – Reputation Rhino Review — Most Versatile Online Reputation Management Company
Reputation Rhino is an industry leader in the online reputation management space. They provide services to small businesses, large organizations, and even individuals who want to manage their brand online.
As a full-service digital agency, Reputation Rhino also has services for web design, development, marketing, SEO, and more.
I like Reputation Rhino because of its versatility. They can help businesses across such a wide range of industries with different aspects of reputation management. Examples include:
- Car dealers
- Financial services
- Real estate
The list goes on and on. They can handle everything from reviews management, listings management, remove negative search results, Wikipedia management, Glassdoor removal, and more.
Another unique standout of Reputation Rhino is its industry-leading guarantee. All of the online reputation repair and reputation repair services are backed by a 100% money-back guarantee.
Contact Reputation Rhino for a quote to get started.
#4 – NetReputation Review — Best for Suppressing Negative Results
NetReputation provides online reputation management services for businesses and individuals alike. It’s one of the fastest-growing reputation management firms in the country today.
If there’s negative information about your brand online, NetReputation can help you bury those results.
This online reputation management process is a bit unique. NetReputation doesn’t always have to remove negative information about your business to be effective. Instead, they suppress those results with positive ones using a content-based strategy.
With that said, they do have services that can permanently remove negative results. Here’s a closer look at what NetReputation offers:
- Suppressed search results
- Search result removal
- Online reputation protection
- Online reputation monitoring
NetReputation also has local SEO services, public relations services, and branding solutions.
Schedule a free consultation to get your reputation score from NetReputation today. Their team will give you a free analysis and quote.
#5 – Big Leap Review — Best for Ongoing Reputation Management and SEO Services
Big Leap is a full-service digital marketing agency. They provide a wide range of services, including online reputation management.
For those of you interested in building a strong online reputation for the long term, Big Leap should definitely be on your radar.
I like Big Leap because they have a unique process. They offer a holistic approach to take your brand image to the next level. This includes services like content marketing, social media marketing, and SEO marketing, all combined with online reputation management.
Big Leap even has solutions for CRO and marketing automation.
Their reputation management process can be simplified into three simple steps:
- Scour the web for information about your brand
- Bury the negative results
- Grow the positive information
If you’d rather work with a full-service agency, as opposed to a firm that only handles reputation management, look no further than Big Leap.
#6 – REQ Review — Best for Real-Time Reputation Scoring
REQ is a digital marketing agency. All of their services have an emphasis on brand management.
I like this firm because they understand the importance of how your company is perceived online. REQ makes sure businesses have the opportunity to tell their story in a way that sheds them in a positive light.
But where REQ really stands out from the crowd is with its technology.
They have a proprietary dashboard that analyses SERPs in real-time. Using both qualitative and quantitative metrics, you’ll be able to view your reputation score at any given time—from anywhere.
The algorithm is based on factors like:
- Social media
- Sentiment analysis
- User behaviors
These results are shown at local, regional, and global levels. You’ll also benefit from live tracking alerts related to your reputation.
REQ also provides services for public relations, SEO, branding, content, and more. Contact the team over at REQ for more information; they have offices throughout the US.
#7 – Matter Communications Review — Best for PR Management
Matter Communications calls itself a “brand elevation agency.”
Your brand has a story. Matter Communications wants to tell it. They accomplish this through a mix of public relations, digital marketing, and other creative services.
For those of you who want to improve your online reputation via public relations, look no further than Matter Communications. Here’s a quick look at some of their top PR services:
- Influencer programs
- Media relations
- Content creation
- Product PR
- Analyst relations
- Event support
- Executive/C-Suite visibility
They also have a wide range of services for things like podcasts, copywriting, UX/UI development, brand planning, campaign development, and business opportunity planning.
You can even use Matter Communications for competitive audits and holistic media planning.
This firm won’t necessarily help you remove poor reviews from the web. But they can assist you with big-picture branding through PR.
#8 – Go Fish Digital Review — Best for Managing Online Reviews
Go Fish Digital is another great choice in the world of ORM (online reputation management).
The company has a wide range of services to help you repair, build, and protect your brand image online.
Like other firms out there, Go Fish Digital will provide you with a reputation score on a 1-100 scale. You can view this on a custom dashboard as the score changes over time.
Here’s a closer look at the core online reputation services offered by Go Fish Digital:
- Yelp and online review improvement
- Search engine result improvement
- Google and Bing autocomplete cleanup
- Public affairs messaging and amplification
- Reputation monitoring and reporting
Overall, this firm takes a well-rounded approach to reputation management.
Improving reviews and removing negative reviews on Yelp is their specialty. So if your business falls into an industry that’s highly dependent on Yelp, Go Fish Digital will be a great option for you.
Methodology For Choosing The Best Online Reputation Management Solution
There are certain factors that must be taken into consideration as you’re searching for an online reputation management solution. These companies come in all different shapes and sizes.
To ease the buying process, I’ve identified the factors that you should be evaluating during your search. This will make it much easier for you to narrow down your options.
What’s your company’s existing reputation online?
Some companies specialize in building reputations from scratch, while others focus more on repairing negative reputations. There are even companies out there that can proactively monitor reviews and prevent attacks to keep your current reputation in good standing.
Assess the process that a company will take to repair your reputation. What does it entail?
You’ll notice that the answer will vary from firm to firm. Some organizations use SEO and content creation to build your organic reach. Other companies help you suppress negative reviews and get more positive feedback online. Certain firms are better at managing social media, while others are better at managing Yelp or other third-party sites.
There are even online reputation management strategies that are largely PR-based.
You need to make sure that you’re comfortable with the method they’re using and that it makes sense for your unique situation.
Industry and Business Size
What type of business do you have?
A local restaurant will have different needs than a global ecommerce site. Fortune 500 manufacturers probably won’t be using the same online reputation management firm as a tech startup in the SaaS space.
Make sure the reputation management firm you choose has experience in your industry. If not, look elsewhere for a brand that’s had success helping businesses similar to yours.
A great way to evaluate an online reputation management company is by learning more and asking questions about the technology they use.
For example, some companies use proprietary algorithms to determine your brand reputation score. Other businesses make it easy for you to see in-depth information about your online reputation from intuitive dashboards and mobile apps.
If you want these types of features, don’t expect them from every firm.
Other Agency Services
Lots of great online reputation management companies offer additional services.
For example, some will also specialize in SEO, content marketing, or web design. Others focus strictly on reputation management.
All-in-one service providers could be appealing. They can assist you with other areas of your business as well. But sometimes those firms could be spread too thin, so I know lots of people that prefer to work with agencies that don’t offer other services. This is really just personal preference based on your organization’s needs.
What’s the best online reputation management company?
It depends on your unique needs. Use the methodology I described above to help narrow down your options. Then refer to the reviews and top picks mentioned in this guide.
Regardless of your company’s current online reputation, you can use the companies in this article to manage it.