Shock! Horror! That's what Stephen King's name calls to mind. But it's not all he writes. In my opinion, Stephen King has written one of the best … [Read more...]
“Sharon Hurley Hall”
13 Reasons Your CRO is Failing
Scratching your head over low conversion rates? If you're not getting the results you expect or need from your conversion rate optimization (CRO) … [Read more...]
Double the Power of Your Content with This One Change
As a copywriter you want to make your copy as appealing as possible and one key way to double its impact is by making it more action-oriented. It … [Read more...]
Researching User Intent: How to Learn What Users Really Want
If you really want to get conversions, you need to be a mind reader. I'm not even kidding. Understanding what users want (known as user intent) … [Read more...]
Smart CRO: What We Can Learn from the Windows 10 Launch
Forget the old Mac vs Windows argument — I've used both and each has advantages depending on your personal setup. If you're a Windows user, you may be … [Read more...]
How to Get More from Social Media with SumAll Insights
There's nothing more annoying than feeling that your social media marketing is missing the mark. You KNOW you should be getting better ROI and … [Read more...]
12 Must-Read Tips on Web Usability
Making your site work for users is the key to achieving your conversion goals. That means looking after the principles of web usability: … [Read more...]
CRO School: 3 Questions You Must Ask to Boost Content Conversions
Does too much content equal lower conversions? That's certainly what Joe Pulizzi of the Content Marketing Institute (CMI) seems to think. He says … [Read more...]
5 Steps to Radically Improve Conversions on Your Content
There's nothing more frustrating than a web page that just isn't working for you. It's especially frustrating when it's your content pages that are … [Read more...]
CRO School: 5 Sets of Data to Crunch to Improve Conversions
You can't ignore numbers when you're talking conversion rate optimization (CRO). Data on what's happening with your website and marketing initiatives … [Read more...]
