Know your audience. It’s one of the key rules of getting better conversions. These days, knowing your audience isn’t simply about overall web traffic analytics; it means understanding your mobile and social audience too. Here’s why.

Content marketing is an excellent tool for building authority, gaining influence, enhancing visibility, getting attention and, eventually, winning sales. But creating the right content is only half the battle. If you don’t promote your content so that people have the chance to see it then there’s no point in creating…

Social media isn’t going anywhere. A whopping 65% of Americans use social media sites, according to Pew Research Center, and usage spans all age groups. Globally, at the start of 2015, there were more than 2 billion active social media accounts, and 1.6 billion mobile social accounts. So it’s a…

One of the fun things to do at this time of year is to look back at your predictions and see how you did. I’m happy to report, that this past year, we did OK.  At the start of 2015 we said that user intent was going to be a…

‘Tis the season to do roundups and Crazy Egg isn’t immune from the trend. Here are the most popular posts on the blog this year, collated by cross-referencing stats from Google Analytics and Ahrefs Content Explorer. Conversion optimization, design tips, pricing, SEO – this collection of posts has it all.

WordPress rules the web. The latest stats show that: 25% of the top 10 million sites by Alexa rank use WordPress every 74 seconds a new site within that group starts using WordPress 48% of all content management systems tracked by BuiltWith use WordPress (W3Techs puts the figure at 58.7%)

Heatmaps are everywhere these days. You see them on the weather, on real estate sites – basically anywhere there’s data to display. And while we may think of heatmaps as a 21st century thing, it turns out they have been around since at least the 19th century.

Social media matters for leads, sales and conversions. The link may not always be obvious, but it’s there. The latest statistics from Pew Research Center show that 74% of online adults use social media, and in the 18-29 age group, this number rises to 90%. Social media is also hugely…

We’re visual creatures – that’s one of the reasons that infographics are so appealing. For many of us, it’s also about the stats. There’s something appealing about good research clearly illustrated. That’s the reason for this roundup of conversion rate optimization (CRO) tips from infographics, drawn from the length and…