How To Use Google Analytics New Attribution Modeling Tool (And how to get it)
One of the knocks on Google Analytics has been the way it handles goal attribution. Translation: the way that Google Analytics currently gives credit to…
How Does Google Analytics Attribute Goal Conversions?
Let’s be honest. This is one of the reasons Mark Twain liked to say, “There are three kinds of lies: lies, damned lies, and statistics.”
How To Use Google Analytics Intelligence Events To Make Intelligent Decisions
Google Analytics Intelligence Events are one of the most powerful and underutilized tools in Google Analytics. Allow me to explain what they are and then