Why Shopping Cart Abandonment Happens + How To Reduce It
Shopping cart abandonment is an opportunity to win customers who came as close as possible to buying without actually making the purchase. Let’s cover exactly…
How To Reduce Bounce Rate Right Now. 17 Instant Fixes
You can reduce your bounce rate by making low-risk, low-effort, common sense changes to your site. Along the way, you will make the experience more
35 Critical Startup Metrics: From Pre-Seed to Exit
If your startup is working, there will be data to prove it. Investors expect to see that data clearly. So does your team. But not
What Is Copywriting? What I Know After Making $500K
I’ve made over $500K in my career as a copywriter. Here’s what I know. What Is Copywriting? Copywriting is using words to market a product
How To Measure and Improve Customer Value Optimization
Customer value optimization (CVO) turns traffic into profit. It’s not about getting more clicks — it’s about getting more from every customer. CVO turns casual
What Is a Good Conversion Rate and How Do We Hit It?
Everybody wants to know the benchmarks. What’s a good conversion rate for our business? What range should we be in? The data is out there.
9 Ways To Boost Your Click Through Rate In 15 Minutes
Click through rate (CTR) compares the number of people who saw an ad, email, search result, video, etc. with the number who actually clicked through.
9 Key Methods to Foster Exceptional Customer Retention
If you are responsible for customer retention, and you don’t have 5-6 initiatives in-progress, you are headed down a dark road. Say the customer retention