What Is Fear Marketing and How To Use It Ethically
Fear marketing is not scaring customers into making a purchase. That’s a terrible strategy. What works is identifying fears your audience already feels and showing…
SeedProd Review – The Good and Bad
SeedProd is the tool people pick when they just need a landing page up today, not next week. The editor is easy, the pages load
What Is a Session Recording and How It Reveals Lost Sales
Session recordings allow you to watch how real users interact with your site. Why aren’t users converting? Why are sales down? Set up session recording
Ecommerce Funnel: How To Turn Clicks Into Customers
Most online stores are losing money at specific points in the customer journey, but they don’t know where. Traffic comes in, sales trickle out, and
What Are the 4 Types of Buyers and How To Sell Each One
Some people research for weeks before they buy. Others make up their mind in seconds. Great salespeople recognize the patterns and adapt to each type
23 Expensive Web Design Mistakes + How To Fix Each One
To get a customer to trust your brand, your website has to do a lot of things right. And if you do anything wrong? They’re
10 Best Heatmaps for WordPress Plugins
Heatmaps are visual reports that represent recorded clicks on different areas of a web page. The information provided in a heatmap is extremely valuable to
The 5 Best Usability Testing Tools Compared
Usability testing helps designers, product managers, and other teams figure out how easily users can use a website, app, or product. With these tools, user