The Lead Magnet Is Evolving—Here’s 16 Fresh Ideas
These days, a lead magnet should be shareable on social media, easy to consume on mobile devices, and compelling enough to stand out in search…
Copy Our Proven Conversion Rate Optimization Checklist
This conversion optimization rate (CRO) checklist is designed to help absolutely anyone audit their site and make the most out of their traffic. I did
A/B Testing Basics: How to Get Valid, Actionable Results
If you’re not A/B testing your site, you’re leaving money on the table. The only way to truly evaluate your conversion funnel and marketing campaign
10 Persuasion Techniques That Don’t Feel Fake
Persuasion techniques are reliable communication strategies that motivate people to act, feel a certain way, or influence their decision. I understand how the idea of
4 Steps To Get In Front Of Your Target Audience Tonight
A target audience includes the people who most likely want your product or service. It’s a subset of your target market, which includes anyone who
8 Seductive Vanity Metrics You Will Burn Money Chasing
8 Seductive Vanity Metrics You Will Burn Money Chasing A vanity metric is a number that makes you feel good without directly impacting the business.
137 Power Words That Every Well-Paid Writer Knows
When your writing has to do something, every single word must pull its weight. This is why writers like me keep track of words that
How To Build Your First Sales Funnel In Under 1 Hour
A sales funnel is a way to track potential customers from initial contact to purchase. Anyone using the funnel, should be able to look at