What is Conversion Rate Optimization (CRO)?
Conversion rate optimization offers one of the fastest, most effective methodologies for turning your existing web traffic into paying customers. Also known as CRO, conversion…
10 Best Heatmaps for WordPress Plugins
Heatmaps are visual reports that represent recorded clicks on different areas of a web page. The information provided in a heatmap is extremely valuable to
Brand Building 101: How to Build a Brand
The terms “brand” and “business” are often used interchangeably. While the dictionary definitions might be similar, I don’t think this is a fair swap. Anyone
How to Use a Website Click Tracking Tool to Improve the User Experience
When it comes to understanding your audience, you can’t get more granular than a website click tracking tool. Instead of looking at big picture metrics,
Landing Page Optimization: Best Practices, Tips, and Tools
A good landing page converts your visitors into leads all while delighting them. Today, I’m going to teach you my best landing page best practices
Secrets of the Ecommerce Conversion Funnel: Effective Ways To Boost Conversions and Drive Sales
When people visit your ecommerce store, you want them to fill up their carts and spend lots of cash. That’s natural. But what if they
How to Create a Heatmap Online for Free in Less Than 15 Minutes
A heatmap is an extremely valuable tool for anyone with a website. Heatmaps are a visual representation of crucial website data. With just a simple
The 13 Most Effective Ways to Increase your Conversion Rate
Website conversion rates average around 2 percent. For every 100 visitors, you can expect to only get 2 customers. And honestly, that’s a pretty good