If you’re reading this post, you already know how CRO ("conversion rate optimization") can help you increase revenues and create better customer … [Read more...]
“Today's Eggspert”
Mastering Data Storytelling: 5 Steps to Creating Persuasive Charts and Graphs
Data storytelling is one of those “buzzwords” that in actuality is not really a buzzword--it’s reflective of a necessary change in the way humans are … [Read more...]
Facebook Ads vs. Google AdWords: Which Service Should I Use?
Eyeballs. Lots of eyeballs. What's the quickest way to get lots of targeted eyeballs these days? Answer: Google AdWords and Facebook Ads. … [Read more...]
10 Reasons Why Every Business Should Turn Employees into Social Media Brand Advocates
Did you know that over 50 million businesses have pages on Facebook? Marketer-bloggers everywhere have repeatedly referred to this increase as … [Read more...]
Quit Making Case Studies & Start Creating Great Customer Stories Instead
It’s strange. Content writing as a tool for user acquisition and audience building has moved forward so rapidly over the last few years. People are … [Read more...]
How to Make Your Own Explainer Video
You can pound your keyboard for months - trying to craft perfect copy that succinctly explains your product or service, but sometimes all you really … [Read more...]
5 Overrated & Dangerous Conversion Tactics (and How to Think About Them)
There are good conversion tactics, and then there are great conversion tactics. We have seen some of the best methods at work helping marketers … [Read more...]
Why Scheduling Demos Might Be Destroying Your Conversion Rates
Does anyone really like to “Schedule a Demo”? Our PPC team is always looking to push our results, so we tested this theory with an enterprise B2B … [Read more...]
4 Simple Indicators of User Behavior That Will Help You Improve Your Website
When a visitor browses through your website, she pays attention to the design, ease of navigation, content, visual appeal, and all other details she … [Read more...]
How to Build Strong Customer Relationships to Boost Retention
Building strong relationships and connecting with customers encourages faster growth. Everyone knows this, right? Why, then, are so many people … [Read more...]
