Cold emails are a necessary evil to many B2B technology businesses. You don’t particularly want to send them - you don’t really want any cold anything … [Read more...]
“Today's Eggspert”
How To Convince Your Leads To Convert In 8 Smart Steps
Cold leads are prospective customers you haven’t contacted before and are really difficult to convert into buyers. It is a known fact that acquiring … [Read more...]
A Guide To Creating Buyer Personas That Will Improve Your Content Conversion Rates
Amy is 35 years old. She’s just been promoted to Marketing Manager at the SaaS company she works for. She learned the ropes as a marketing assistant … [Read more...]
How to Conversion Rate Optimize Your Management Style
Why is it that every time a company needs to increase conversions, they immediately start tampering with the product, website, or marketing strategy? … [Read more...]
6 Powerful Ways To Get More People Into Your SaaS Drip Campaigns
How are you getting your users?Are you trying to squeeze as many people as possible into your free trial? And then hoping they will stick around … [Read more...]
How To Diagnose Ineffective Content (and Turn Your Performance Around)
Giuseppe Fratoni had a simple battle plan: he would put his business blog at center stage, create great content to position himself as an expert, and … [Read more...]
How to Convert Bouncing Traffic with Exit-Intent Popups
Website popups, or site overlays, are a highly contested subject, although it shouldn’t be. With the average website seeing 98% of its traffic bounce, … [Read more...]
Limited Time Offer: How To Write a Discount Offer For Limited Time Only
You already know that limited-time offers are a powerful marketing tool. Consumers have a burning desire to jump on the exclusivity bandwagon and … [Read more...]
7 Side Projects That Became Marketing Engines
Seth Godin, upon learning of the term content marketing, once said, “content marketing is the only marketing that's left.”Of course, he already … [Read more...]
15 Human Psychology Hacks to Boost Landing Page Conversions
We all like to think that we’re logical, that we make decisions based on a series of careful observations and well-considered evaluations.The … [Read more...]
