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  • “Today's Eggspert”

    15 Steps to Create a Successful Event Marketing Campaign

    September 20, 2017 by Today's Eggspert

    event marketing

    We know what events are. We know what a marketing campaign is. But when these two words come together, the whole becomes greater than the sum of … [Read more...]

    Filed Under: Marketing

    Hack Your Thank You Page: 5 Ideas for Driving Even More Conversions

    September 13, 2017 by Today's Eggspert

    When it comes to on-site optimization, landing pages, product pages and checkout pages receive the most attention. However, there is one page that a … [Read more...]

    Filed Under: Conversion

    Science Has Spoken: Here’s Why Your Instagram Posts Don’t Get Engagement

    September 12, 2017 by Today's Eggspert

    You post image after image on Instagram, but can’t seem to get more than 25 or 30 Likes on each. Your comments are as inactive as a car broken down on … [Read more...]

    Filed Under: Social Media

    The Game of Thrones Approach to Powerful SaaS Free Trial Emails

    August 21, 2017 by Today's Eggspert

    got

    Too often SaaS companies take a middle-of-the-road approach to their free trial emails. If you're not seeing 20% or more in your conversion rate, this … [Read more...]

    Filed Under: Email Marketing

    The World’s Fastest Growing SaaS Products Send These Welcome Emails

    August 10, 2017 by Today's Eggspert

    welcome emails top sass companies

    What happens when people sign up for your software-as-a-service (SaaS) product? Chances are, you send them some email. Recently, I was chatting … [Read more...]

    Filed Under: Email Marketing

    How To Turn Your iPhone Into A Video Marketing Machine

    July 23, 2017 by Today's Eggspert

    These days, being able to produce video is becoming more of a necessity than a "nice-to-have" for online marketers. Check out these stats: … [Read more...]

    Filed Under: Marketing

    How to Use MailChimp’s Instagram Ad Integration

    July 11, 2017 by Today's Eggspert

    mailchimp instagram

    Marketing automation platform MailChimp recently announced that Instagram ads can now be purchased, created, and managed right from your MailChimp … [Read more...]

    Filed Under: Pay Per Click

    Reinvent Your Marketing Funnels with Google Analytics Cohort Analysis and LTV Reports

    July 5, 2017 by Today's Eggspert

    cohort analysis report

    There have been many published articles on marketing funnels that emphasize the need to track the full customer lifecycle in order to determine the … [Read more...]

    Filed Under: Analytics

    How to Increase Conversions, Sign Ups, and Subscriptions with Web Push Notifications

    June 29, 2017 by Today's Eggspert

    web push notifications

    It’s Friday afternoon, and Bill is frantically writing a rebuttal to a fiery political thread on Facebook. Smashing his keyboard violently with … [Read more...]

    Filed Under: Conversion

    How to Make Facebook Ads Work for Your B2B Company With a Simple Google Form Survey

    June 22, 2017 by Today's Eggspert

    Google Survey

    Facebook is still primarily a leisure social network: people browse it to connect with their friends, find interesting news and, of course, check out … [Read more...]

    Filed Under: Pay Per Click

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