We know what events are. We know what a marketing campaign is. But when these two words come together, the whole becomes greater than the sum of … [Read more...]
“Today's Eggspert”
Hack Your Thank You Page: 5 Ideas for Driving Even More Conversions
When it comes to on-site optimization, landing pages, product pages and checkout pages receive the most attention. However, there is one page that a … [Read more...]
Science Has Spoken: Here’s Why Your Instagram Posts Don’t Get Engagement
You post image after image on Instagram, but can’t seem to get more than 25 or 30 Likes on each. Your comments are as inactive as a car broken down on … [Read more...]
The Game of Thrones Approach to Powerful SaaS Free Trial Emails
Too often SaaS companies take a middle-of-the-road approach to their free trial emails. If you're not seeing 20% or more in your conversion rate, this … [Read more...]
The World’s Fastest Growing SaaS Products Send These Welcome Emails
What happens when people sign up for your software-as-a-service (SaaS) product? Chances are, you send them some email. Recently, I was chatting … [Read more...]
How To Turn Your iPhone Into A Video Marketing Machine
These days, being able to produce video is becoming more of a necessity than a "nice-to-have" for online marketers. Check out these stats: … [Read more...]
How to Use MailChimp’s Instagram Ad Integration
Marketing automation platform MailChimp recently announced that Instagram ads can now be purchased, created, and managed right from your MailChimp … [Read more...]
Reinvent Your Marketing Funnels with Google Analytics Cohort Analysis and LTV Reports
There have been many published articles on marketing funnels that emphasize the need to track the full customer lifecycle in order to determine the … [Read more...]
How to Increase Conversions, Sign Ups, and Subscriptions with Web Push Notifications
It’s Friday afternoon, and Bill is frantically writing a rebuttal to a fiery political thread on Facebook. Smashing his keyboard violently with … [Read more...]
How to Make Facebook Ads Work for Your B2B Company With a Simple Google Form Survey
Facebook is still primarily a leisure social network: people browse it to connect with their friends, find interesting news and, of course, check out … [Read more...]
