How Does Google Analytics Attribute Goal Conversions?
Let’s be honest. This is one of the reasons Mark Twain liked to say, “There are three kinds of lies: lies, damned lies, and statistics.”…
How To Sell Using Fear
Fear is persuasive. It’s automatic and, to some extent, out of our control. It’s built into our operating system as a defense mechanism from the
How To Use Google Analytics Intelligence Events To Make Intelligent Decisions
Google Analytics Intelligence Events are one of the most powerful and underutilized tools in Google Analytics. Allow me to explain what they are and then
7 Outstanding Example Presentations Using Prezi
Prezi is a presentation tool that helps transform lack-luster, static presentations into engaging presentations that tell a story. Instead of moving slide to slide, like
How To Design Mental Models That Create a Superior User Experience
“Much of this article is adapted or excerpted from the book Mental Models: Aligning Design Strategy with User Behavior by Indi Young (Rosenfeld Media, 2008).”
11 Industry Leading Mobile Websites And Why They Work
In the U.S., 50% of all cell phones are smartphones. Yet even with half the market accessing the web from a cell phone, mobile optimized
7 Steps to a High-Converting Email Marketing Campaign
“The money’s in the list!” Marketing gurus croon. But just creating a simple opt-in form and hoping that “if you build it, they will come”
8 Little Known Ways to Avoid The Email Spam Filter
You can’t afford to spend time, money and energy creating email campaigns only to have them land in the spam filter. The list of criteria
