Why Storytelling is the Key to Selling With Email
Terry Dean is one of the sharpest online marketing experts I’ve come across. The Total Conversion Code program he created with Glenn Livingston a few…
Hashtag Marketing 101: Keyword Research in the Social Media Era
The hashtag has become more than a useful tool, it has become a symbol of the modern age. You can see it almost everywhere, from
Measure Marketing ROI: Proving Value When It Can’t Be Measured
What happens when a marketing campaign can’t be measured? Do you go about business as usual, cranking out campaigns willy-nilly? Do you sidestep questions about metrics,
Attention Grabbers: 5 Essentials to Make Your Marketing Stand Out
Even if you rarely pay attention to marketing, I’m confident you’ve heard this fact (or a variation): the average American sees or hears 3,500+ advertising
557 Email Subject Line Hacks to Get You Noticed in the Inbox
Life is hard for an email marketer. How to create the best email subject line? Google smacks you down. Subscribers complain and flag you for
11 Resources to Help You Create a Flat Design Responsive Site
What exactly is a flat design—and why should you care? As it turns out, flat web design is just as much about trend-setting as it
How to Use Colors for More Effective Landing Pages
We all know that colors play a large role in our marketing efforts, but have you ever taken a closer look at how color may
How to Use Features and Benefits to Gain Higher Conversions
You’ve likely heard about features and benefits, but do you know which one to use to get the best results—and how to do it? Well,
