Landing Page Video Best Practices – Is Animated or Live Action Better?
Just because landing page videos have been seen to increase conversions doesn’t mean you can throw up any shoddy video and expect results. There are…
8 Effective Tips to Get More Email Subscribers by Increasing Conversions
My email list is one of my most valuable assets. I have tons of email subscribers even though I regularly scrub my list, and I’ve
How to Get Quality Backlinks Consistently for Your SEO
One of the most important parts of any digital marketing strategy is earning SEO backlinks. That’s because Google’s top priority is to deliver high-quality information
The Best Customer Acquisition Techniques You Need to Start Testing
Customer acquisition is all about convincing people to buy your products or service. That’s it. But it’s more complicated than you might think. You have
User Experience Testing: UX Methods and Tools
ClickMechanic conducted extensive user experience testing before relaunching its website. The testing resulted in an impressive 50 percent increase in conversions. Clearly, there’s a correlation
19 Form Design Best Practices to Get More Conversions (+ Examples)
Form design matters more than you might think. A poorly designed form can turn off prospects, whether you’re asking them to sign up for your
What is On-Page SEO and How it Can Affect Conversions
Optimizing a site can be a complex process. After all, Google’s algorithm takes over 200 factors into consideration when ranking sites, so there are a lot
White vs. Black Hat SEO: What is the Difference
As with any industry as large as SEO, you’ll come across many different opinions about the most effective ways to approach site optimization. And though