What is Conversion Rate Optimization (CRO)?
Conversion rate optimization offers one of the fastest, most effective methodologies for turning your existing web traffic into paying customers. Also known as CRO, conversion
Brand Building 101: How to Build a Brand
The terms “brand” and “business” are often used interchangeably. While the dictionary definitions might be similar, I don’t think this is a fair swap. Anyone
The 15 Second Rule: 3 Reasons Why Users Leave a Website
How long do users stay on your website? Less than 15 seconds. That’s the average time spent on a website. And that’s how long you
How to Use a Website Click Tracking Tool to Improve the User Experience
When it comes to understanding your audience, you can’t get more granular than a website click tracking tool. Instead of looking at big picture metrics,
The Best Website Layouts for User Experience and Conversions
Marketers seeking to dominate their respective niches should be focused on the best website layouts. Doing so improves your users’ experience and generates conversions. Luckily,
Clicks But No Conversions? How to Buy Traffic That Converts
Are you getting clicks but no conversions when buying traffic? Something’s seriously broken. There’s good news, though. You can fix the problem and turn traffic
14 Best Website Visitor Tracking Software Tools (By Category)
Website visitor tracking can mean a lot of different things. We broke our list down into 3 common use cases—so you can find the tool you need fast.
Your Website’s Menu Is Costing You Conversions and Here’s What To Do About It
Website menus seem easy. I wish they were. In a web usability report from KoMarketing, about half of their respondents reported using the navigation menu