4 Eye Tracking Systems: How They Work & What They Cost
Eye tracking used to be a high-cost tool reserved for labs and elite research teams. Today, it’s much more affordable, and an increasingly popular option…
Analytics Without the Overwhelm: Meet Crazy Egg Analytics
You shouldn’t need a GA4 cheat sheet just to understand where your website traffic is coming from. Crazy Egg’s analytics tools are built for real
Long Copy vs Short Copy: When To Use Each
As a rule of thumb, use short copy when you have a limited window of opportunity to nudge a customer toward an action, as is
Customer Journey: How to Map and Actually Improve It
Knowing what the customer journey is and how to make it better for your target audience is key to good UX. In this post, we’ll
7 UX Mistakes Everyone Makes (+ How to Fix Them Today)
A UX mistake is anything that gets between the user and what they came to do. It could be: UX mistakes matter because if your
6 Crazy Egg Alternatives (+ Free and Paid Heatmap Competitors)
Crazy Egg has been developing heat mapping and recording technology since 2005, when Google Analytics was launched. Maybe you tried the 30-day free trial and
How To Find Your Target Market in 5 Steps [+Template]
A target market includes anyone who would buy your product, use your service, rent your tools, or lease your infrastructure. In a perfect world, you
7 Best Heatmap Tools (The Best of the Best)
A heatmap (sometimes referred to as a heat map) is a tool, app, or platform that records how visitors interact with your site, converting the