Semantic Search in Plain English: What You Need to Know
Search is no longer just about matching the exact words you type. Modern search engines aim to understand what you mean, not just what you…
Submit a custom “Other” response for Multiple Choice questions in Crazy Egg Surveys
Crazy Egg’s Surveys tool has added an option for custom “Other” responses on Multiple Choice questions. With this option, you can ensure you collect accurate
User Journey vs. User Flow: Examples and When to Use Each
Both user journey and user flow are important experiences for UX designers to consider. But they aren’t the same thing. A user journey is a
HTML vs XML Sitemap: Which Should You Use?
An XML sitemap is a file that contains information about your website’s most important URLs and how they link to one another. It helps Google
Customer Acquisition and Retention: Differences and Similarities
Customer acquisition and customer retention are two halves of the same coin. They both revolve around building good customer relationships to grow a business and
AIDA vs PAS: My Pick on Which Formula to Use and Why
AIDA and PAS are two of the most popular copywriting formulas in direct response copywriting. Start with either of these formulas for all your copywriting
Direct Response Marketing vs Branding: When to Use Each
Direct response marketing is a set of techniques, copywriting methods, and advertising strategies designed to elicit an immediate response from your target audience, like subscribing
The Ultimate Website Planning Template: Everything You Need to Get Right
Before you pick a website-building platform, choose colors, or start writing your “about” page, take a breath. Building a website without a solid plan is