User Journey vs. User Flow: Examples and When to Use Each
Both user journey and user flow are important experiences for UX designers to consider. But they aren’t the same thing. A user journey is a…
Qualitative vs. Quantitative Data: 7 Key Differences
Qualitative data is information you can describe with words rather than numbers. Quantitative data is information that uses numbers. One type of data isn’t better
Customer Experience vs. User Experience: Buying vs. Using
Customer experience and user experience are closely connected but distinct. The difference comes down to the experience of buying a product or service versus the
HTML vs XML Sitemap: Which Should You Use?
An XML sitemap is a file that contains information about your website’s most important URLs and how they link to one another. It helps Google
UI vs UX: They Aren’t Synonymous, But They Need Each Other
While user interface (UI) and user experience (UX) are often used interchangeably, they are distinct concepts. User Experience (UX) User Interface (UI) Definition The overall
Customer Acquisition and Retention: Differences and Similarities
Customer acquisition and customer retention are two halves of the same coin. They both revolve around building good customer relationships to grow a business and
AIDA vs PAS: My Pick on Which Formula to Use and Why
AIDA and PAS are two of the most popular copywriting formulas in direct response copywriting. Start with either of these formulas for all your copywriting
Direct Response Marketing vs Branding: When to Use Each
Direct response marketing is a set of techniques, copywriting methods, and advertising strategies designed to elicit an immediate response from your target audience, like subscribing