Scarcity and Urgency: The Psychology and Differences
Scarcity and urgency are powerful psychological triggers that, when used correctly, can boost your sales and make your business more profitable in the long run….
What Every High Converting Landing Page Has + 6 Examples
Sometimes low conversion rates aren’t the outcome of poor landing page design or weak copy but of a deeper market fit challenge. Now, if you
How To Use Hypothesis Testing to Drive Revenue
Too many business decisions hinge on habits, instinct, or the loudest person in the room. Hypothesis testing offers a better way. Instead of working off
Crazy Egg vs Hotjar: One’s Built for Speed, the Other for Control
When it comes to understanding what your users are doing on your website, Crazy Egg and Hotjar are two of the most popular tools on
5 Unbounce Alternatives & Competitors for Landing Pages
Sometimes the Unbounce offering isn’t enough. Other times it’s not what you need, but it’s close. While this CRO platform checks the core boxes to
5 Ways Google Analytics Is Inaccurate (+ How to Improve Data Quality)
The July 1st, 2024, sunsetting of Universal Analytics (UA)—colloquially known as Google Analytics 3 (GA3)—introduced all sorts of data discrepancies and migration issues for users
Whitespace in Web Design (How to Use It and Examples)
When it comes to web design, whitespace is something that’s easy to overlook. But strategically using your white space is just as important as picking
4 Eye Tracking Systems: How They Work & What They Cost
Eye tracking used to be a high-cost tool reserved for labs and elite research teams. Today, it’s much more affordable, and an increasingly popular option