How To Reduce Bounce Rate Right Now. 17 Instant Fixes
You can reduce your bounce rate by making low-risk, low-effort, common sense changes to your site. Along the way, you will make the experience more…
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5 Perfect Customer Retention Emails + When to Use Them
A customer retention email is a message designed to keep existing customers engaged with your brand. Customer retention emails can take several different forms, from
AIDA vs PAS: My Pick on Which Formula to Use and Why
AIDA and PAS are two of the most popular copywriting formulas in direct response copywriting. Start with either of these formulas for all your copywriting
Hidden Keywords Are Back (and Still a Terrible Idea)
“Hidden keywords” used to be one of the most blatant black hat SEO tricks: stuffing content behind the scenes to manipulate search engines. For a
Micro Conversions: What They Are and How to Use Them
A micro conversion is a small step a user takes on the journey toward making a bigger decision, like signing up, subscribing, or making a
The Bar for High Quality Content has Changed
Quality content exists on a spectrum. It’s grounded in your products or services’ context, your target audience, and your business goals. What once was considered
Building a Personal Brand Isn’t Optional Anymore—Here’s Why
Let’s face it, most of what we see online today feels impersonal, mediocre, and robotic thanks to the rise of AI. Most content is subsumed
What Is a Good Conversion Rate and How Do We Hit It?
Everybody wants to know the benchmarks. What’s a good conversion rate for our business? What range should we be in? The data is out there.
9 Ways To Boost Your Click Through Rate In 15 Minutes
Click through rate (CTR) compares the number of people who saw an ad, email, search result, video, etc. with the number who actually clicked through.
The Blog Post Structure That Google (and Readers) Love
Want to write blog posts that rank well and keep readers engaged? The secret isn’t just in what you say; it’s how you structure it.