7 Pricing Page Examples (+ 7 Tactics for Yours)
A pricing page for a software-as-a-service (SaaS) company is a webpage that lays out all the subscription plans or pricing options. After the homepage, the…
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Why Are Hyperlinks Blue? The Short Story
Hyperlinks links are blue because in the early days of the internet, web browsers used blue as a default color. Blue was chosen for the
Abandonment Rate: What’s Normal and How to Fix It
Abandonment rate is the percentage of people that leave after initiating an action. More specifically, the phrase “abandonment rate” typically refers to: To calculate the
A/B Testing Basics: How to Get Valid, Actionable Results
If you’re not A/B testing your site, you’re leaving money on the table. The only way to truly evaluate your conversion funnel and marketing campaign
101 Best-Performing Headline Formulas for More Clicks
Headline formulas are templates for consistently writing effective headlines over time. They provide the scaffolding for composing head-turning messages that capture the audience’s attention and
The 10 Best About Us Page Examples on the Internet
We didn’t just grab a bunch of random about us page examples for this piece. We found the absolute best examples—the website about us pages
How to Be the Go-To Subject Matter Expert in Your Niche
Need in-depth guidance on a nuanced subject or training in a technical area? Ask a subject matter expert (SME) who knows the topic inside and
4 Steps To Get In Front Of Your Target Audience Tonight
A target audience includes the people who most likely want your product or service. It’s a subset of your target market, which includes anyone who
5 Perfect Website Ideas to Build as a Student
A successful and well-run site can absolutely go on your resume, and it shows future employers or business connections that you’ve got ambition, talent, and
137 Power Words That Every Well-Paid Writer Knows
When your writing has to do something, every single word must pull its weight. This is why writers like me keep track of words that