The Bar for High Quality Content has Changed
Quality content exists on a spectrum. It’s grounded in your products or services’ context, your target audience, and your business goals. What once was considered…
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Building a Personal Brand Isn’t Optional Anymore—Here’s Why
Let’s face it, most of what we see online today feels impersonal, mediocre, and robotic thanks to the rise of AI. Most content is subsumed
What Is a Good Conversion Rate and How Do We Hit It?
Everybody wants to know the benchmarks. What’s a good conversion rate for our business? What range should we be in? The data is out there.
9 Ways To Boost Your Click Through Rate In 15 Minutes
Click through rate (CTR) compares the number of people who saw an ad, email, search result, video, etc. with the number who actually clicked through.
The Blog Post Structure That Google (and Readers) Love
Want to write blog posts that rank well and keep readers engaged? The secret isn’t just in what you say; it’s how you structure it.
Why Most Blog Post Checklists Are Outdated (And What To Do Instead)
I used over 70 blog post checklists that rank on Google to see how blogging advice has changed over the years and what’s important for
What’s the Best Way to Translate Content Without Losing Meaning?
The best way to translate content without losing meaning is to work with native-speaking, subject-matter experts who understand both your audience and your industry. Tools
26 Blog Post Ideas That Get Clicks Today
Trying to come up with a blog post idea that people actually want to read about and haven’t seen before is tough. There are only
12 Active Conversion Rate Experts to Follow
Looking for unique, refreshing voices to follow for tips on increasing conversion rate? Check out these 12 active conversion rate experts we’ve rounded up to
How to Create Micro Content That Hooks Your Audience Instantly
Micro content isn’t just a trend; it’s the backbone of a modern content strategy. Attention spans are constantly shrinking. The brands and creators that stand