What Is Multi-Armed Bandit Testing and When To Use It
You’ve probably heard about multi-armed bandit testing as an alternative to traditional A/B tests. The appeal is obvious: why keep sending half your traffic to…
Conversion
Do AI Website Builders Follow UX Best Practices? We Put Them To The Test
Most AI website builders promise instant, professional-looking websites with a single prompt. But do they actually follow best practices? To find out, I put 19
The 4 Best Google Optimize Alternatives That We Recommend
Looking for the best alternatives to Google Optimize? We recommend Crazy Egg, VWO, Optimizely, and AB Tasty. Keep reading to find out why—and see which
How To Model Customer Lifetime Value (Fast & Practical)
Most companies know CLV matters. Few actually measure it. Why? The math is hard, the data is messy, and the results don’t feel trustworthy. This
14 Quick Ways To Increase Conversion Rates That Cost $0
Website conversion rates average around 2 percent. For every 100 visitors, the average site can expect to only get 2 customers. And honestly, that’s a
SaaS Sales Funnel Overview: From Leads to Loyal Users
Think of a SaaS sales funnel as the playbook your brand uses turns people’s interest in your product into revenue in the bank. After a
Your AI App’s Homepage Could Be Costing You Millions: In-House Study & Top CRO Experts Weigh In
Earlier this year, Crazy Egg put together a focus group of senior buyers. They were shown the homepages of six well-known B2B AI tools (across
The 5 Best ClickFunnels Alternatives That We Recommend
Looking for the best ClickFunnels alternatives? We recommend Systeme.io, Kartra, and Unbounce for most people, with Groove and Leadpages as backup options. My Personal Top