23 Landing Page Optimization Articles From The Best In The Business

by Ritika Puri

Last updated on March 14th, 2018

If you’re reading this blog, you’re probably as obsessed with landing pages and conversion rates as we are.

And you’re probably looking for some great learning material.

We’ve assembled some of the best landing page optimization articles from the brightest minds in the business.

First and foremost, if you haven’t read Landing Page Optimization by Tim Ash I recommend you pick it up.

The Nuts & Bolts

1. 5 Landing Page Headline Formulas You Need to Test Today

Unbounce blogger Joanna Wiebe outlines some scenario-specific copywriting templates to help you boost your conversions. Make a promise, show a comparison, and highlight your value prop. Here’s how to do it well.

2. How 5 Popular Landing Page Optimization Tips Can Also Hurt Conversion Rates

Don’t believe everything you hear — to be a smart marketer, you need to approach your strategy with a highly skeptical eye. For instance, you don’t want your copy to be too concise. And do your due diligence before promoting your customer testimonials — always check with your clients first.

3. Landing Page Basics: Making Your Content Marketing Convert

Conversions are the bread and butter of Internet marketing. That’s why you need to devote substantial attention to your landing page calls to action. You can never be too sure when your prospects are ready to take chances — so make sure that your landing pages provide enough structure to help them out.

4. 101 Landing Page Optimization Tips

Thank you to Oli Gardner at Unbounce for compiling this 14-chapter mega-guide.

5.  The Backward Landing Page

Brian Massey, author of Your Customer Creation Equation discusses how and why to create a landing page — backwards.

6.  Split Testing Tips and Tricks with Justin Rondeau

This is an audio discussion between two of the smartest LPO professionals in the world, Tim Ash of Site Tuners and Justin Rondeau of WhichTestWon.

7.  What are landing page elements that contribute to increased conversions?

Chris Goward of Wider Funnel talks about the key design elements that determine whether a landing page converts or flops.

For Start Ups

8. Elements of a Viral Launch Page

Smashing Magazine writer Simon Schmid explains that successful landing pages should be memorable, viral, and desirable. Instead of just introducing your prospects to your brand, you really need to win them over by forming a powerful emotional connection.

9. How To: Sign Up Users Even Before You Launch Your Startup

Make your page a game, ensure that the content is shareable, and tease users with exclusivity or mystery. In the end, remember that you need more than buzz for your product to be successful, so make sure that your product stacks up to your customers’ expectations.

10. Which Are the Best Startup Prelaunch Pages?

Wondering how to acquire customers before your product has even launched? This Quora thread provides plenty of inspiration to get started.

Analytics & Testing

11. Using Analytics to Measure Your Landing Page Performance

Unbounce writer Angela Stringfellow will show you how to set up goals and dashboards in Google Analytics to accurately measure your landing page’s performance.

12.  The Bluepint for a Perfectly Testable Landing Page

Everything on your landing page is a definable element. Make sure that you set up your landing page tests to collect the information that your business needs.

13. How Successful Is Your Landing Page? The 3 Metrics You Need to Know

These are the most basic metrics you should be watching: conversion rates, homepage abandonment rates, and costs per sale.

14. The Five Landing Page Metrics You Need to Know

This infographic from Ion Interactive breaks it down beautifully. The metrics that you should care about most are bounce rate, exit rate, click through rate, conversion rate, and segversion rate.

15. 3 Obvious but Overlooked Elements to Test on Your Landing Pages 

Deciding what to test can feel like a tough process. But once you’ve tested the low-hanging fruit, it’s time to focus on the subtleties. Here are 3: the placement of your calls-to-action, your button copy, and the amount of information on your landing page.

16. 5 Actionable Insights to Extract From Your Landing Page Analytics

When you’re ready to take your analysis to the next level: change over time, comparisons between offers, and integration with your business’s bottom line.

17. 7 Time-Saving Google Analytics Custom Reports Who the heck has all that time to track that data? Here are 7 reports that you can easily set up in Google Analytics. You’ll never feel buried in data again.

Case Studies

18. 8 Stunning Facebook Landing Page Designs

Kikolani’s Kristi Hines explains why these Facebook landing page examples work so well.

19. What Are the Best Viral Landing Pages?

These Quora users share what it takes to create an exceptionally kick-ass landing page. What’s most important is that you focus on both the sign-up and the share. Target a specific niche so that you can build strong relationships and get your target customers really excites.

20. When Conversions Come Easily

This quickie from Bryan Eisenberg teaches an incredibly important lesson about Landing Page Optimization  — in about 60 seconds.

21. 20 Inspirational Landing Page Designs

For the CrazyEgg readers who can’t get enough visual inspiration…

22. Killer Landing Page: 3 Examples of Landing Pages that Convert

Search Engine Watch writer Erez Barak explains how to combine form with function. Examples and explanations included!

23. 13 Epic Marketing Fails

Let’s end this post with a laugh. Here’s what you should never, ever do.

Your Turn

What are some of your favorite posts? Let’s hear your thoughts in the comments below.



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Ritika Puri

Ritika Puri is a San Francisco-based blogger who writes about trends in business, internet culture, and marketing. She’s inspired by the intersection between technology, entrepreneurship, and sociology. By day, she works for a large online media company, and after-hours, she runs her writing consulting business, UserGrasp.


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  1. November 11, 2014 at 2:40 am


    Thanks for bringing all the landing page optimization articles. I hope this post can help my current project.


  2. Charles M. says:
    April 26, 2013 at 1:49 am

    Thank you for bringing all i wanted to know about LPC in one place.

  3. Mrinal says:
    March 25, 2013 at 2:39 am

    One of the best blog post on landing page design and it’s optimization with analytices. It’s a good resource for landing page design.

  4. Anne Holland says:
    January 25, 2013 at 9:12 am

    Whoo! Thanks for making our day here at WhichTestWon by giving our editor Justin Rondeau such a nice call out. Much appreciated.

    • Russ Henneberry says:
      January 25, 2013 at 9:16 am

      He’s one of the best of the best Anne! Thanks for stopping by!

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