How To Use Hypothesis Testing to Drive Revenue
Too many business decisions hinge on habits, instinct, or the loudest person in the room. Hypothesis testing offers a better way. Instead of working off…
4 Eye Tracking Systems: How They Work & What They Cost
Eye tracking used to be a high-cost tool reserved for labs and elite research teams. Today, it’s much more affordable, and an increasingly popular option
How To Find Your Target Market in 5 Steps [+Template]
A target market includes anyone who would buy your product, use your service, rent your tools, or lease your infrastructure. In a perfect world, you
How To Build a Convincing Opt In Popup That Gets Signups
Everyone complains about popups. But if you are trying to grow your business, who cares? Opt in popups work. The right offer, shown at the
Why Shopping Cart Abandonment Happens + How To Reduce It
Shopping cart abandonment is an opportunity to win customers who came as close as possible to buying without actually making the purchase. Let’s cover exactly
How To Reduce Bounce Rate Right Now. 17 Instant Fixes
You can reduce your bounce rate by making low-risk, low-effort, common sense changes to your site. Along the way, you will make the experience more
35 Critical Startup Metrics: From Pre-Seed to Exit
If your startup is working, there will be data to prove it. Investors expect to see that data clearly. So does your team. But not
What Is Copywriting? What I Know After Making $500K
I’ve made over $500K in my career as a copywriter. Here’s what I know. What Is Copywriting? Copywriting is using words to market a product