What Can AI AB Testing Tools Do? Benefits and Limits
A/B testing tools were some of the first software to incorporate AI into their platforms in a meaningful way. And they did it long before…
Conversion Copywriting: Crash Course + Elite Examples
Sometimes I get paid to write text that gets people to take action. That’s conversion copywriting. This article is different. It’s SEO copywriting that helps
B2B Lead Generation: Book More Meetings and Cut CPL
B2B lead generation is full of shortcuts: buy some ads, hire an agency, or plug in a tool. Leads appear. Great. But then cost per
How Does Shopify Work? From Setup to First Sale
Shopify solved a really valuable problem: how do you enable anyone to sell online without making them learn web development? The answer was bringing together
When To Use Multi Armed Bandit vs A/B Testing
Multi-armed bandit testing is often pitched as a faster, more profitable version of A/B testing. There’s some truth in that idea, but it’s misleading to
7 Benefits of A/B Testing and Tips To Get The Most Value
Nobody knows what’s going to work. Even the smartest people are consistently bad at predicting outcomes. This is why you run A/B testing, which is
Multivariate Testing vs AB Testing Cheat Sheet
A/B testing and multivariate testing (MVT) are two different ways to optimize your website. Both let you test changes, measure the results, and make improvements
What Is White Hat Link Building And How To Do It Safely
For most businesses, white hat link building is the most reliable way to grow traffic over time. If you are tempted to take shortcuts: don’t