What happens when people sign up for your software-as-a-service (SaaS) product? Chances are, you send them some email. Recently, I was chatting with the founder of a SaaS company about onboarding emails for SaaS companies. He wanted some new ideas on how they could improve their welcome emails.

Relationships with bloggers, thought leaders and senior decision makers are invaluable. Influencer marketing, when done correctly, can be mutually beneficial for all involved.

Content marketing is arguably the best long-term strategy for marketing a business. Compared to traditional marketing, content marketing costs 62% less, but produces almost 3X as many leads.

These days, being able to produce video is becoming more of a necessity than a “nice-to-have” for online marketers. Check out these stats:

Earned media (often regarded as free media) attributes the publicity of your brand to the recognition of its efforts and results.

As with all marketing channels, email marketing is only effective if it reaches its desired audience. For email, that means reaching the inbox.

Guerrilla marketing is a form of marketing that utilizes unconventional tactics to get maximum results when promoting a business or service. As the name suggests, this style of marketing relies heavily upon surprise, creativity and shock and awe tactics.

One of the first questions I ask a new content client is, “Do you have any customer research I could get my hands on?”

Marketing automation platform MailChimp recently announced that Instagram ads can now be purchased, created, and managed right from your MailChimp dashboard.