As with all marketing channels, email marketing is only effective if it reaches its desired audience. For email, that means reaching the inbox. … [Read more...]
“Today's Eggspert”
How to Use Customer Research to Get Better Results from Your Content Marketing Program
One of the first questions I ask a new content client is, “Do you have any customer research I could get my hands on?” … [Read more...]
How to Use MailChimp’s Instagram Ad Integration
Marketing automation platform MailChimp recently announced that Instagram ads can now be purchased, created, and managed right from your MailChimp … [Read more...]
Why Your B2B Needs Account-Based Content Marketing and How You Should Do It
Content Marketing Institute's 2017 report stated that over 60% of B2B marketers saw more success from their content marketing efforts this past year. … [Read more...]
Your Website’s Menu Is Costing You Conversions and Here’s What To Do About It
As a designer, developer, or marketer, it’s your job to develop something unique for your brand’s website. The reason for this is simple: you want to … [Read more...]
Reinvent Your Marketing Funnels with Google Analytics Cohort Analysis and LTV Reports
There have been many published articles on marketing funnels that emphasize the need to track the full customer lifecycle in order to determine the … [Read more...]
How Lean UX Can Save Your Start-Up
Lack of “product/market fit” is one of the key reasons for start-up failures. Despite initial success, businesses fail to be sustainable. One way to … [Read more...]
How to Increase Conversions, Sign Ups, and Subscriptions with Web Push Notifications
It’s Friday afternoon, and Bill is frantically writing a rebuttal to a fiery political thread on Facebook. Smashing his keyboard violently with … [Read more...]
3 Reasons to Use End-to-End Testing in Your Content Marketing Strategy
End-to-end testing is a term usually reserved for the product team. Put simply, such testing ensures a product will complete the tasks it is intended … [Read more...]
6 Reasons Your Mobile Ranking on Google Sucks
2017 will forever be known as the year Google adopted a mobile-first strategy. Some people will think of that way, at least. Probably not too many, … [Read more...]
