A/B testing works… sometimes. But more often than not, you’re simply “moving deck chairs around the Titanic” as Larry Kim puts it (making small changes that only generate small returns).
Working in a competitive, oversaturated industry is not easy. There are dozens of similar companies, each and every one fighting for the same customers. If you are working in an industry like that, how do you survive?
Did you know that over 50 million businesses have pages on Facebook? Marketer-bloggers everywhere have repeatedly referred to this increase as “noise” on social media, and they have discussed how critical it is to “cut through the noise” and reach your target audience.
It’s strange. Content writing as a tool for user acquisition and audience building has moved forward so rapidly over the last few years. People are more aware than ever that content, for many businesses, is the single most cost-effective way to project your brand to the world and amplify it.
Using heatmaps is like being Jason Bourne. You get to spy on your visitors and see exactly what they’re doing. And, like Jason Bourne, you’re not trying to be evil; you’re just trying to understand what they want.
You can pound your keyboard for months – trying to craft perfect copy that succinctly explains your product or service, but sometimes all you really need is a great explainer video. Something that sits front and center on your home page and delivers your message perfectly.
Believe it or not, a lot of your success when you’re running an online business comes down to how you approach design. Design is one of those subtle things that really make or break the experience you give your customers.
Every time I hear someone say, “Let’s test if the red button will be better for conversions than green (yellow, blue, etc.)”, my eyes get all bloodshot. I mentally curse whoever it was that wrote the first articles telling you that you can simply test different button colors and get…
With SnapChat and live streaming taking the world by storm, it’s getting easier to look at Twitter and the older social networks as antiques on the digital web. Success on SnapChat sounds cooler than on Twitter, but success is success regardless of which social network you succeed on.