There are good conversion tactics, and then there are great conversion tactics. We have seen some of the best methods at work helping marketers achieve their goals. However, not all conversion tactics are as good as they seem to be.
Does anyone really like to “Schedule a Demo”? Our PPC team is always looking to push our results, so we tested this theory with an enterprise B2B software firm and found that the answer in their case is: NO.
Your B2B content strategy has one goal, one question to answer: Why should another business use your product or service? And your approach to the answer must change depending on where your audience is in the buyer’s journey.
When a visitor browses through your website, she pays attention to the design, ease of navigation, content, visual appeal, and all other details she can see and experience. Her behavior on your website depends upon the impressions she gets. If your website is intuitive enough, she’ll continue browsing from page…
Recently I was given the opportunity to manage all of Wishpond’s AdWords campaigns. Aside from writing marketing content for all you beautiful people, I’m managing things like ad creatives, budgets, optimization, and conversions.
Content from the past can still deliver significant value. In many cases, the majority of leads and traffic already comes from posts and webpages that are a year or more old. Optimizing and updating them can generate significant increases in leads without altering your content creation schedule.
Building strong relationships and connecting with customers encourages faster growth. Everyone knows this, right? Why, then, are so many people putting so much focus on acquisition and neglecting to keep current customers happy?
If you’re spending hours every week on content curation, then you’re missing the point. The art of curation originally moved into the spotlight because it saved social media marketers valuable time and effort while allowing them to achieve great results. When optimized, your content curation plan should help you keep…
With 27 million pieces of content being shared every day, people sometimes ignore (not intentionally though) the content you post. An article published by Hubspot reveals that 54% of B2B marketers and 50% of B2C marketers report that their content doesn’t create opportunity for engagement.