If you’re reading this post, you already know how CRO (“conversion rate optimization”) can help you increase revenues and create better customer experiences. The problem now is: how do you decide what to test?
Conversions are a numbers game. Sure, quality matters. You don’t want to fill your funnel for the sake of quantity alone.
Data storytelling is one of those “buzzwords” that in actuality is not really a buzzword–it’s reflective of a necessary change in the way humans are making sense of the inordinate amount of information out there today.
The truth is people don’t like getting sold to; they like being told stories through content. Content engages people in a way no sales pitch can. Content touches people’s emotions: it makes them sad, angry, happy, excited, and much more.
Eyeballs. Lots of eyeballs. What’s the quickest way to get lots of targeted eyeballs these days? Answer: Google AdWords and Facebook Ads.
“A picture is worth a thousand words.” This phrase has been drilled into our heads since we were kids — what significance does it have in our everyday lives as marketing and advertising professionals?
It’s no secret. Higher conversion rates translate into bigger profits. You’re catching the attention of the right people using the right tactics. You’ve figured out how to best speak to your audience – and that’s no easy feat.
Let’s face it: video marketing is getting harder. And social media platforms like Facebook are making it even more complex. From evergreen content to “disappearing” videos, there’s a lot of content out there and you need to cut through the noise.
“Color is important!” …declared our very own Neil Patel a couple of years back. You’ve read innumerable blog posts about the psychology of colors as they relate to impression and persuasion.