The Beginner’s Guide to Website Security
Many small businesses erroneously assume that only large websites and companies are the main targets of online security threats. In truth, up to 43% of…
The Beginner’s Guide to Website Design Best Practices
Even the smallest of changes in your website can affect your conversion rates. And considering your website is the heart of your business and marketing
How to Optimize Your Website for Google’s Mobile-First Index
Google’s mobile-first index has made it all the more important to have a mobile-responsive, mobile-friendly website.
5 Easy Steps to Host a Website
Web hosting is the first step required to get any site published on the web. Some of you might have started organizing your content in
What is Conversion Rate Optimization (CRO)?
Conversion rate optimization offers one of the fastest, most effective methodologies for turning your existing web traffic into paying customers. Also known as CRO, conversion
10 Best Heatmaps for WordPress Plugins
Heatmaps are visual reports that represent recorded clicks on different areas of a web page. The information provided in a heatmap is extremely valuable to
Brand Building 101: How to Build a Brand
The terms “brand” and “business” are often used interchangeably. While the dictionary definitions might be similar, I don’t think this is a fair swap. Anyone
How to Use a Website Click Tracking Tool to Improve the User Experience
When it comes to understanding your audience, you can’t get more granular than a website click tracking tool. Instead of looking at big picture metrics,