Exactly What to Do in Every Step of an Ecommerce Flywheel
An ecommerce flywheel is a self-reinforcing loop made up of key business elements like traffic, conversions, and the customer experience, all linked together to fuel…
9 Ways To Boost Your Click Through Rate In 15 Minutes
Click through rate (CTR) compares the number of people who saw an ad, email, search result, video, etc. with the number who actually clicked through.
Google Analytics (GA4) Allows Only 2 Filters—Here’s Why You Shouldn’t Use Them
In Google Analytics 4 (GA4), you can use Data Filters to include or exclude event data from being recorded by the platform. New data filters
5 Personal Website Examples to Copy + 6 Steps to Make Yours
No matter who you are or what you do, you should have a personal website. A personal website is your internet home. It’s the ideal
The Blog Post Structure That Google (and Readers) Love
Want to write blog posts that rank well and keep readers engaged? The secret isn’t just in what you say; it’s how you structure it.
Ecommerce Trends That Don’t Deserve the Hype (+ 3 That Do)
Businesses tend to think every ecommerce trend is worth implementing because they’re talked about so often. But if I’m honest, these ecommerce trends are overhyped:
Why Most Blog Post Checklists Are Outdated (And What To Do Instead)
I used over 70 blog post checklists that rank on Google to see how blogging advice has changed over the years and what’s important for
What’s the Best Way to Translate Content Without Losing Meaning?
The best way to translate content without losing meaning is to work with native-speaking, subject-matter experts who understand both your audience and your industry. Tools