How To Measure and Improve Customer Value Optimization
Customer value optimization (CVO) turns traffic into profit. It’s not about getting more clicks — it’s about getting more from every customer. CVO turns casual…
Micro Conversions: What They Are and How to Use Them
A micro conversion is a small step a user takes on the journey toward making a bigger decision, like signing up, subscribing, or making a
Hidden Keywords Are Back (and Still a Terrible Idea)
“Hidden keywords” used to be one of the most blatant black hat SEO tricks: stuffing content behind the scenes to manipulate search engines. For a
The 6 Best Fonts for Websites That Always Look Great
There are limitless fonts to choose from when you’re designing a website, but they’re not all suited for website use. Pay attention to these five
7 Free Keyword Research Tools (The Best of the Best)
A free keyword research tool is a platform, app, or website that allows you to search competitive keywords for free. Keywords (also known as search
The Bar for High Quality Content has Changed
Quality content exists on a spectrum. It’s grounded in your products or services’ context, your target audience, and your business goals. What once was considered
Building a Personal Brand Isn’t Optional Anymore—Here’s Why
Let’s face it, most of what we see online today feels impersonal, mediocre, and robotic thanks to the rise of AI. Most content is subsumed
What Is a Good Conversion Rate and How Do We Hit It?
Everybody wants to know the benchmarks. What’s a good conversion rate for our business? What range should we be in? The data is out there.