Using AI to Create Marketing Assets? Don’t Let Aversion Kill Your Engagement (Research-Backed Analysis & Guide)
Is it OK to use AI to create marketing assets? If quality is unaffected (or even better), does it matter? Why would consumers care if…
The 4 Best Lucky Orange Alternatives
Looking for the best Lucky Orange alternative for analytics? We recommend Crazy Egg for affordable web analytics with a hearty side of A/B testing, surveys,
What Is Multi-Armed Bandit Testing and When To Use It
You’ve probably heard about multi-armed bandit testing as an alternative to traditional A/B tests. The appeal is obvious: why keep sending half your traffic to
7 Key Email Marketing Metrics + Tips To Improve Each One
When you really understand your email marketing metrics, you know the biggest levers to pull to get new customers and make more sales. Nearly all
Export traffic segment reports in Web Analytics to CSV
You can now export data tables for each of your audience segments as a CSV. Each row contains metrics for each segment — meaning you
Heap vs. Google Analytics: Each Tool’s True Strengths
Trying to decide whether to use Heap or Google Analytics? Heap is best if you don’t have time, energy, or interest in learning Google Analytics
Product Update: Get AI Analysis on website Survey responses in Crazy Egg
Crazy Egg now performs AI Analysis on responses to Surveys on your website, identifying common trends in visitor feedback and suggesting how to practically address
Do AI Website Builders Follow UX Best Practices? We Put Them To The Test
Most AI website builders promise instant, professional-looking websites with a single prompt. But do they actually follow best practices? To find out, I put 19
