What Is Bucket Testing, When Should You Run It & How?
Bucket testing is a controlled experiment where you split website traffic between two or more page versions to find which one converts better. In the
Segment vs. Mixpanel: Each Product’s True Strengths
Segment and Mixpanel can both help you understand your web visitors and the actions they take on your site. But which tool is best? It
The Best Web Analytics Tools Compared
Web analytics tools help you figure out what’s working on your site and what needs to be improved right away. They take messy data, make
Kissmetrics vs. Mixpanel: Each Product’s True Strengths
Finding the best behavior tracking tool for your mobile app or website (or both) is an investment, and it’s important to make sure you pick
How To Run Customer Interviews and What To Do After
You just conducted customer interviews. Now what? It feels like you have fascinating insights, but they’re trapped in transcripts and call recordings. How do you
What Does a High-Converting Ecommerce Product Page Look Like Today? Original Research and Insights From Top Experts
Online retailers face a dilemma. There’s a huge assortment of product page elements that might boost conversions, from old-school countdown timers to AI chatbots. So
What Can AI AB Testing Tools Do? Benefits and Limits
A/B testing tools were some of the first software to incorporate AI into their platforms in a meaningful way. And they did it long before
UXCam vs Smartlook: Each Tool’s True Strengths
If you need a way to track your users’ behavior across both websites and mobile apps, UXCam and Smartlook are both excellent options with different