User Experience Testing: UX Methods and Tools
ClickMechanic conducted extensive user experience testing before relaunching its website. The testing resulted in an impressive 50 percent increase in conversions. Clearly, there’s a correlation…
April 2025
19 Form Design Best Practices to Get More Conversions (+ Examples)
Form design matters more than you might think. A poorly designed form can turn off prospects, whether you’re asking them to sign up for your
What is On-Page SEO and How it Can Affect Conversions
Optimizing a site can be a complex process. After all, Google’s algorithm takes over 200 factors into consideration when ranking sites, so there are a lot
White vs. Black Hat SEO: What is the Difference
As with any industry as large as SEO, you’ll come across many different opinions about the most effective ways to approach site optimization. And though
8 Reasons Why Your Website Needs Search Engine Optimization
Today’s consumers rely on search engines to help them find everything from restaurant recommendations to B2B software providers. This means that regardless of what your
What is SEO and How to Convert Your Traffic
Whether you’re a business owner, marketer, or simply someone who wants to learn more about digital marketing, you’ve likely come across the term “SEO” at